Hi. We're Mad Genius and we know higher ed marketing.
Mad Genius is a collection of experts in branding, omnichannel service line campaigns, and retention and recruitment for any academic institution—community, state, and private universities. We create stories that ignite inspiration, leading to increased application rates and enrollment. By tapping into the shifting needs of education audiences, we build connections that drive action.
Services we offer:
Video Production
Brand Strategy
Custom Photography
Web Development
Foundation Support
Video is the vessel that presents your school’s brand in its most concentrated form. Don’t fail this test.
Branding is not just a logo or a tagline… Your brand exists in the minds of others, and we can team up with you to influence those thoughts.
There’s nothing wrong with stock photography—plenty of schools use it… Which is the problem. Custom photography allows you to create a unique brand identity that helps you stand out from the competition.
80 percent of students start their research for a college or university online. Your site must be fast, direct, and aligned with your overall strategy. Don’t get in their way.
The lifeblood of every school is enrollment and giving. Whether you need a strategy for ongoing donations, or a platform for a capital campaign, we’re studied up and ready to go.
We do the research.
We measure 50 times before we cut once. We ask more questions than your accreditors. Our team knows that success only comes from a profound understanding of your audience: how they think and where they live.
We've been supporting educators for over 18 years.
While we might not have seen it all, we've seen enough to know how to deal with the challenges you face. Our geniuses love making new friends, so we work really well with in-house marketing teams. We'll build the platforms you run with them.
We deliver the unexpected.
Mad Genius has a tendency to zig where others zag. We'll challenge the market to look at you differently and speak your audience's language with words they've never heard. Our strategies will get you noticed and provide greater opportunities to sell your value.
Clients we've worked with:
Our Folks
Are you ready to increase your enrollment? Do you have a plan for the enrollment cliff of 2025? Are you preparing this year’s budget and have no idea where to begin? We’re seasoned veterans built to support in-house marketing teams. We’re ready to go back to school and learn everything we can about your organization to help it thrive.
If you’re interested in partnering with us, please contact us today. We would love to hear from you.