Hi. We're Mad Genius and we know healthcare marketing.
Mad Genius specializes in branding, omnichannel service line campaigns, and retention and recruitment for hospitals, care providers, and other health systems. We understand healthcare audiences, what influences their decisions, how to connect with them and motivate them to act.
Services we offer:
Video Production
Custom Photography
Animation
Web Development
Creative Services
Brand Strategy
Video is the vessel that presents your healthcare brand in its most complete form. This is the optimal bedside manner.
There’s nothing wrong with stock photography—plenty of organizations use it… Which is the problem. Custom photography allows you to create a unique brand identity that helps you stand out from the competition.
You’ve got many messages to get out—vendors, employees, and potential patients all need to learn about you and the work you do. An animated video done in line with your brand standards has the potential to affordably get everyone on the same page.
Almost all of your patients will learn about you online. Your site must be fast, direct, and aligned with your overall strategy. Don’t get in their way.
Every asset you create and share needs to align with your brand’s strategic direction. They need to communicate efficiently and memorably.
Branding is not just a logo or a tagline… Your brand exists in the minds of others, and we can team up with you to influence those thoughts.
From our lab to yours.
We know that navigating a healthcare communication strategy means constantly weaving around mergers, acquisitions, and the occasional pandemic. Throw in physician/board input and you can have quite a challenge. Our geniuses have the experience and expertise to help companies overcome these scenarios.
We've been practicing for 18 years.
While we might not have seen it all, we've seen enough to know how to deal with the challenges you face. Our geniuses love making new friends, so we work really well with in-house marketing teams. We'll build the platforms, you run with them.
We deliver the unexpected.
How can you get noticed when the competition is outspending you? What is your strategy for balancing out your voice/tone against HIPAA? Mad Genius can take care of all the crazy scenarios and line them up toward a path for success.
Clients we've worked with:
Our Folks
Building the right marketing plan is tough. Take it from us—we’ve been at it for 18 years and counting. But after working on campaigns large and small across a variety of traditional and emerging media, we’ve learned a thing or two about what works for healthcare brands, what connects with audiences, and what drives results.
We’d like to share some of that wisdom with you.