WE DO EDUCATION. (AND WE LOVE IT.)
Mad Genius specializes in digital marketing campaigns to boost retention and recruitment for colleges—community, state, and private universities. We tell their stories in ways that increase application rates and enrollment. Mad Genius understands education audiences, what influences their decisions, how to connect with them and motivate them to act. Our team can help you reach the students you need, guide their journey, and drive enrollment, all through a full-funnel digital strategy.
WHAT WE DO.
Reach the Students You Need
Guide Their Journey
Drive Enrollment
Full-Funnel Digital Strategy
Are you launching a new program or curriculum? Need to fill some seats in a particular class? Have you been wondering how you can reach more students with a certain budget? Mad Genius delivers solutions that send your message through a particular medium at just the right moment.
Prospective students are exploring your website and dreaming about the impact your institution might have on their life. Mad Genius crafts plans that guide them along in the journey. We will drive engagement, encourage next steps, and keep your future students updated.
To increase your enrollment rates, you need to do more than just be found online—you’ve got to turn heads. Your school must capture the imaginations of every visitor and get them to ask themselves, “What if…?” Marketing campaigns must achieve results. Mad Genius tells your story in a way that inspires your audience to act.
From the top of the funnel, wherein we introduce ourselves, to the bottom of the funnel, where people click and apply, Mad Genius builds campaigns that move new students from the internet to the classroom. We leverage streaming TV, video, social media, and paid search, to move your target audience to conversion-driven landing pages. Every detail is scrutinized to ensure students get to you.
How we do it.
Authenticity. Mad Genius leans on real people and real numbers to generate real results. We let those results speak to the effectiveness of our creative. If something doesn’t work, we pivot. We refine. We get it right.
Why it works.
There is no secret sauce. What works for one brand won’t work for another, because each and every business is unique. We embrace the differences between companies and use them to our mutual advantage. One-of-a-kind brands demand one-of-a-kind solutions.
Our Folks
LET’S GET STARTED.
There are a lot of things to consider when you’re engaging with an agency. Don’t worry, we’re gentle. We love answering questions and getting to know people. Drop us a line and let’s figure out how we can collaborate.
“With wonder and delight we note the effects of strange forces which we bring into play, which allow us to transform, to transmit and direct energy at will.”
– Nikola Tesla