Hi. We're Mad Genius and we know construction and industrial marketing.
The construction industry struggles with sameness syndrome. Everyone wants to claim they do the best work and have the best people. The problem is, if everyone is good, then no one is actually good. You probably already know that… What you may not know is that Mad Genius can help you find the attribute to stand behind, and collaborates with you to build a plan to tell people about it.
Services we offer:
Video Production
Animation
Custom Photography
Web Development
Brand Strategy
Video is the vessel that presents your company’s brand in its most concentrated form. Don’t cut this corner.
You’ve got many messages to get out—vendors, employees, and potential clients all need to learn about you and the work you do. An animated video done in line with your brand standards has the potential to affordably get everyone on the same page.
There’s nothing wrong with stock photography—plenty of companies use it… Which is the issue. Custom photography allows you to create a unique brand identity that helps you stand out from the competition.
Almost all of your clients will learn about you online. Your site must be fast, direct, and aligned with your overall strategy. Don’t get in their way.
Branding is not just a logo or a tagline… Your brand exists in the minds of others, and we can team up with you to influence those thoughts.
We build things.
Mad Genius understands the pain points of a construction marketing team because we’ve worked with many construction companies in the past. Our geniuses have the experience and expertise to help companies overcome these challenges.
We've done it for 18 years.
While we might not have seen it all, we've seen enough to know how to deal with the challenges you face. Our geniuses love making new friends, so we work really well with in-house marketing teams. We'll build the platforms you run with them.
We deliver the unexpected.
We know that construction companies are often busy with day-to-day operations and don't have the time or resources to create and execute effective marketing campaigns. Good news: we do. Mad Genius can take care of all the marketing tasks, so construction companies can focus on what they do best.
Clients we've worked with:
Our Folks
We know the tools that you will need to develop new business. To build those relationships, your team needs the strategy and the assets to make the intended impression—at exactly the right moment. Whether you are building for growth or pursuing new markets, Mad Genius can filter the noise and help put you on a realistic path for success.
We’re ready to talk. Please complete this form and we’ll draw up some plans together.