Imagine, if you will, you’re responsible for a company. Let’s say you have your company’s next great idea ready to go. It’s going to change the world and make all the money, but there’s an issue. How do you brand it? What are the steps to get to the next level?
You have a few people in-house that know a thing or two about marketing… Sometimes that’s not enough. There’s a lot to be gained by hiring an agency, but when should you make the call and hire one? We’ve got a few ideas on the subject, so let’s dive into the ins and outs.
Signs You Need to Hire an Agency
Here are a few things to look for when deciding whether you should reach out to an agency or not.
Pivoting to, or Adding a New Target Audience
Adding new service areas can help you appeal to a whole new group of customers. Doing so without any thought towards how you change your messaging to include that new audience could be a missed opportunity.
A merger is another ideal time for some agency help. When two companies love each other very much, they merge into one, and probably leave their existing customers confused. Many of them likely don’t know the merger happened at all and are wondering why the logo on the website is different. Help these wayward souls and clear up their confusion.
It doesn’t matter how great your product is if your target audience doesn’t know about it. If you made the greatest bacon cheeseburger known to man, you wouldn’t serve it at a vegan commune—it’s not what that particular crowd is looking for. Getting in front of as many eyeballs as possible isn’t a bad idea, but it’s all about getting in front of the right eyeballs.
Creating a More Consistent and Fresh Brand Message
Just about any house looks better with a fresh coat of paint. You might not want to change your home’s color every year, going from beige to blue to orange–the neighbors might start to whisper–but you might want to paint it every once in a while to really make it pop.
Some companies have a propensity to vary more and more from their stated brand, or worse, their brand and marketing strategies aren’t keeping up with the times. An agency can help make your brand look brand new.
Nothing can undercut a remarkable product quite like identity missteps. Branding is how the world perceives you and/or your product. Influencing your branding (you can’t outright control it, sorry) and making sure it’s as strong and consistent as possible across every touchpoint can be the difference between a successful launch or a Space X-level explosion at take off.
Stagnant or Declining Sales
We’re sure we don’t need to tell you that in any business, the sales graph should always be trending upward. Sales can start to look flatter than the Kansas plains, or worse, start to dip, if you aren’t careful or get complacent. An agency can help revitalize your business by providing a fresh set of eyes looking through marketing-tinted lenses and generating unique strategies.
The Benefits of Hiring an Agency
Beyond getting to work with some super talented and passionate professionals, there are a few benefits that hiring an agency brings to the table. (Side note: Hiring Mad Genius might come with some pretty good celebratory cocktails at our Drink Tank™. Not actually trademarked, but it looks cool, right?)
Expertise and Experience
Think about the level of expertise your company puts into, well, whatever it is you do. (We’re good, but we aren’t mind readers, we have no idea what you do.) You’re professionals. You’re experts in your field. Creative, branding, web development, and photo/video production are our things. The way you care about [your thing] is the way we care about marketing/branding [your thing].
Access to Advanced Tools and Resources
There’s a lot that goes into our process. Suffice to say, we’ve got more than enough tools and resources to bring to bear. With most agencies, after your campaign is developed, you’re passed off to an outside production company. Not at Mad Genius. We’ve got the latest and greatest in web development software, artists, and the film-quality lighting and camera equipment, right here in house. Mad Genius truly is a one-stop shop.
Making the Call
Ultimately, it’s up to you to assess your specific business goals and needs and make sure they align with an agency’s services. Think about your budget considerations. Sometimes hiring an agency can yield a better ROI for your marketing budget than simply staying the course or working in house.
If you’re ready to talk marketing strategies, branding campaigns, or just get to know us a little better, fill out the form below to set up a meeting. Our geniuses would love nothing more than to chat about how we can help supercharge your brand.