Resolution (1080p/720p) and codec (H.264, ProRes, etc). Also note that "quicktime" and .mov are not formats. Those are just what's called "containers." They don't actually mean anything. This stuff is rarely known or understood by the client. It's generally dictated by whomever we're placing the media with and what their system uses.
width x height crop size (inches); live area (if applicable), bleeds (if applicable)
Facebook advertising: video (:15 or :30); static (1080 x 1080 or 1200 x 628), reminder to adhere to the 20% rule, testing graphics here:
- SRHS provides (feature) to (audience) so they can (experience this benefit).
SRHS is selling to (key audience demographic) whose decisions are driven by (this core desire or motivator).
SRHS can follow through on this promise because (insert fact, feature or benefit.)
THE CALL TO ACTION - To buy or find out more, the audience should (insert phone number, website, or next steps to be taken).
