Mad Genius

Superior Catfish

A Farmer-Owned Operation Where Quality Is Legacy

Superior Catfish provides a premium, top-shelf product that wins on quality measures like flavor, cut, and size. Their collateral, however, was in troubled waters.

The Goals

  1. Position Superior Catfish for national growth
  2. Elevate the brand perception to match product quality
  3. Differentiate the brand from their competitors

The Process

Artisanship, From Pond to Plate

We worked with the Superior Catfish team to identify an approachable, scalable storytelling foundation: Catfish can be craft.

Early logo concepts for Superior Catfish.

The Services

Everything Is Aimed At Elevating the Artisanship And Craft Behind the Harvesting of Catfish