Ritter RightFiber
Stealing Hearts as Fast as Possible
Ritter RightFiber had been saying the same thing to the same people for a while. We helped them change their tone.
The Goals
- Reinforce that RightFiber is a revolutionary fiber-to-the-home internet provider born out of the commitment to deliver top-tier, reliable internet.
- Grow brand awareness by promoting groundbreaking internet speeds and showing everyday users why having the highest internet speeds is critical in today’s digital world.
- Establish RightFiber as a difference-maker in the smart Wi-Fi home experience.
- Drive citizens in communities where RightFiber is coming but not yet there to pre-register for service.
The Process
We’re Sending Strong Signals
The best way to make people fall in love with your product/service is to show people in love with your product/service. With Gigsmitten, literally.
The Services
How Made Genius Spread the Love
The Gigsmitten campaign:
- Drove a 49% increase in leads.
- Increased print engagements by an average of 416.7%.
- Led to a 131% increase in digital conversions.
- Has maintained 98 % VTR in all digital video placements.
Client Testimonial
“The team at Mad Genius made the entire process seamless. From brainstorming to the final delivery, they lived up to their name and exceeded our expectations at every step, turning our campaign into something truly memorable.”