Ritter Communications
A Ritter-Go-Getter Gets Everything Done
Ritter Communications Internet wanted to sound different and look different. Thankfully, different is what Mad Genius does.
The Goals
- Reinforce Ritter Communications’s presence in their hometown and legacy markets.
- Nurture current customers and help capture the interest of new leads in Ritter’s existing markets in Northeast Arkansas and West Tennessee.
- Empower customers to accomplish the millions of things they have to do in a day with Ritter Communications.
The Process
Bandwidth Together
Riffing on Dr. Seuss, we developed the “Ritter-Go-Getter” campaign to communicate Ritter’s close connection with their communities. And how their high-speed services help get everything—anything—done.
The Services
How Mad Genius Go-Got It Done
As a result:
- Upgrade services landing page views rose 23%.
- There was a 63% increase in total customer upgrades.
- Email campaigns saw an average open rate of 37.86% and a CTR of 1.57%.
- Digital advertising generated a conversion rate of nearly 40%, and an estimated 12.45% of those converted into Smart WiFi upgrades (campaign CTA) via the website.
Client Testimonial
“Mad Genius was a true partner on this project. They infused their creative genius immediately and worked like a true extension of our team to deliver award-winning work!”