Staying Social Amid Social Distancing
For some brands, navigating the ever-changing social media landscape feels treacherous—even in the best of times. Throw a global pandemic into the mix and the rules of engagement fly right out of the window. How can brands remain visible while untangling new social media rules? We’ve got some suggestions to help your social media strategy in uncertain times.
Recognizing Your Audience
Take this opportunity to evaluate your core audience and identify the platforms where they are most likely to play—particularly during this time. One study found that 34% of respondents had shifted their social media time from Instagram to Twitter.
Twitter appears to be the social medium of choice for addressing the COVID-19 crisis, while Instagram posts focus more on social distancing. Therefore, focus your energy and attention on evaluating platforms to craft a dynamic social media strategy that ensures the right people are receiving the right information. Choosing the right platform to address issues and concerns can ultimately determine how your message is received.
How can your brand contribute to the ongoing conversations being held online?
Nailing the Message
If you had social media content planned for the upcoming months, you’re going to need to revisit and evaluate it through a new lens. For example, a summer promotion may come off as tone deaf or no longer serve your audience. Landing off the mark with your messaging can do more harm than good.
Shoot for relevant and empathetic content—and prepare to maintain this voice in the long term. These posts might deliver practical tips that help others manage uncertainty or glimpses into how your business is handling the current situation. Sensitive but humorous content can also provide a much needed distraction.
More Them. Less You.
Recognize the situation your audience is currently in. Chances are, you’re right there with them. How can your brand contribute to the ongoing conversations being held online?
Showcase the good in your community or within your organization. Provide ample opportunities for your audience to engage with your social media profiles and be prepared to respond. Don’t forget to keep people updated on your business’ status during this fluid situation, especially as communities begin reopening with restrictions in place.
Brand Inspiration
Simone Biles
With professional sporting events and even the Olympics cancelled, diehard fans are suffering from a lack of television viewing options. Luckily, athletes like gymnast Simone Biles are taking to social media to fill the broadcasting void by showcasing their talents, offering pointers on technique and showing us how to stay fit at home.
Wendy’s
The famous burger chain is known for the biting, pithy humor dispensed through their Twitter account. Recognizing the shift in society, the notoriously funny account broke character to offer something kind instead of comedic.
Zappos
The retailer known for its stellar customer service upped their game to offer “Customer Service Anything.” That’s right, throw any problem at their customer service team and watch the magic happen.
Need a Leg-up During Lockdown?
Is it time to revisit your company’s social media strategy? The Mad Genius Digital Team is ready to talk to you! Send us a message or call us at (601) 605-6234.