It’s ADDY Season, which is always a fun time of year. But this year was particularly special… As some of you may know, Mad Genius opened a Gulf Coast location last year. This allowed our team to celebrate the work of Mississippi creatives at not one, but two American Advertising Federation events: the Jackson ADDYs and the Gulf Coast ADDYs.
Both experiences were exciting, and it was humbling to see so much wonderful work on display. Creative in Mississippi is alive and well! We want to give a special shoutout to all of the wonderful student work we were able to take a look at—we’re all very excited to see what you produce and hope that we can create alongside you someday soon.
So, how’d we do at the ADDYs this year?
Short answer: We did well.
Long answer: Mad Genius was blessed with opportunities to work with several amazing brands over the last year. It was an honor to create with them as we crafted campaigns that continue to be a great source of pride for every member of our team. And, thankfully, the joy we felt while working with these clients was evident in the work we produced.
Gulf Coast ADDY Winners
Best of Show, Television – Regional/National
University of Southern Mississippi
“USM Image Fall 19”
Judge’s Choice Award:
Television – Regional/National
Primos Hunting/Bushnell Holdings
“Bushnell Animated Image Spot”
Best of Film, Video & Sound:
Audio/Visual Sales Presentation
Ergon, Inc.
“Ergon Timeline Animated Video”
Art Director of the Year
Creative Director of the Year
Other ADDYs
- Gold ADDY, Television – Regional/National – Single – Up to 2:00:
Mississippi Gulf Coast Community College, #DoMore Campaign - Gold ADDY, Audio/Visual Sales Presentation:
Ergon, Inc., Ergon Timeline Animated Video - GOLD Addy, Television – Regional/National – Single – Up to 2:00:
University of Southern Mississippi, USM Image Fall 19 - Gold ADDY, Internet Commercial – Single Spot – Any Length:
Singing River Health System, “Symphony of Care” - Gold ADDY – Music Video:
Seth Power, “Get Up” Music Video - Silver ADDY, Television – Local – Single :30 seconds:
Southern AgCredit, “SAC Life Outside the City Limits” - Silver ADDY, Television – Regional/National – Single – Up to 2:00:
Primos/Bushnell Holdings, Inc., Bushnell Animated Spot
Jackson ADDY Winners
Best of Show, Digital
Ergon
“Target Zero” Safety Campaign
Best of Show, Broadcast
Southern Farm Bureau Life Insurance Company
“Here Today, Here Tomorrow”
Judges’ Choice Award
Mad Genius, Christmas Email &
Social Campaign – Animated Gifs
Creative Director of the Year
Jeff Pedigo
Ergon “Target Zero” Safety Campaign
Other ADDYs
- Gold ADDY, Single Newsletter:
Butler Snow, Pro Te: Solutio Vol. 12 No. 2 - Gold ADDY, Local Television Commercial Campaign:
Southern Farm Bureau Life Insurance Company, “Here Today, Here Tomorrow” - Gold ADDY, Advertising Industry Self-Promotion Online/Interactive:
Mad Genius, Christmas Email & Social Campaign Animated Gifs - Gold ADDY, Integrated Media Corporate Social Responsibility Campaign:
Ergon, “Target Zero” Safety Campaign - Gold ADDY, Regional/National TV Commercial Campaign:
Georgia Cotton Commission, Video Campaign - Silver ADDY, Music with Lyrics – Single:
University of Southern Mississippi, USM 2019 Image Spot Custom Music
Thanks, Y’all!
Again, a heartfelt thank you to every single client we work with. Your faith means the world to our entire team, and we look forward to producing even more amazing work with you in the future.
Curious about Mad Genius?
If your interest has been piqued, and you have an advertising problem that needs a creative solution, you should contact us.