Mad Genius was fortunate to have another great year at the ADDY awards, the annual competition from the Jackson chapter of the American Advertising Federation.
According to company tradition, championship mimosas are served the Monday morning following the awards ceremony with the champagne gifted to each Best of Show category winner. We’ll continue to dig deep every year for our clients as well as for taste of sweet, bubbly victory.
Congratulations also go to our friend Terri Mascagni of Hederman Brothers. She received the Silver Medal Award — the most prestigious award presented by The American Advertising Federation of Jackson, Mississippi, and its parent organization, the American Advertising Federation. The award recognizes her as one of our community’s most outstanding advertising professionals.
Colsons Beer Company
Mad Genius developed the logo, packaging, and website for Mississippi’s newest (and most perfect) beer — Colsons. This was selected as the best overall advertising in 2019. We’re excited for this campaign to compete in the regional competition and spread the message of Colsons. Go find some and drink the heck out of it!
Best of Show: Overall — Cross Platform, Integrated Campaigns, Integrated Brand Identity Campaigns, Local or Regional/National
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- Colsons Logo
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- Bottle Label
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- Six Pack Carrier
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- Shipping Box
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Gold ADDY: Elements of Advertising, Visual, Logo Design
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Gold ADDY: Six Pack Carrier — Sales and Marketing, Sales Promotion, Packaging, Single Unit
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Gold ADDY: Online/Interactive Consumer Website
Visit colsonsbeer.com, click on the Events page, and spin the bottle! It’s fun!
Butler Snow
Best of Show: Print
ProTe: Solutio, Decennium Issue
Pro Te: Solutio is Butler Snow’s award-winning client newsletter focused on the pharmaceutical, medical device, and healthcare industries. The Decennium 10th anniversary issue of Pro Te is a beautiful, 44-page magazine. The cover features a fold-in inside panel and die cut revealing the number “10.”
Mad Genius Christmas 2018
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Gold ADDY Award, Social Campaign
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Gold ADDY Award, Photography
Forever Home for the Holidays
For our Christmas greeting last year, Forever Home for the Holidays, Mad Genius filmed a video, created a website, and took fancy glamour shots of some local adoptable dogs. Our social campaign helped raise awareness of these rescue dogs and happily resulted in multiple adoptions.
Mad Genius
Congrats to Kirk and Zach, our top creatives!
Best of Show: Graphic Designer of the Year
Best of Show: Creative Director of the Year
Curious about Mad Genius?
If your interest has been piqued, and you have an advertising problem that needs a creative solution, you should contact us.