Video Is Still King

It’s not exactly a newsflash: statistically, video content gets more engagement than anything else on Facebook. Video and animated ads get more engagement than static ads. Animated video content in posts gets more engagement than a static image post or text-only post. What’s more, 2017 is the year in which the latest Keiner Perkins Internet Trends report (http://www.kpcb.com/internet-trends) predicts that 74% of all Internet traffic will consist of video content. In this environment, it’s only natural that Facebook would provide brands with new ways to incorporate video into their brand storytelling.

 74% of all Internet traffic in 2017 will consist of video content.

Enter Facebook Video Cover Photos

That’s right; Facebook has made it possible to utilize videos in place of traditionally static cover photos. In Mad Genius’s case, our new “cover video” is simply an extension of our web presence at madg.com. New visitors to our Facebook page often assume they’re looking at a standard, static Facebook cover photo…until two hands enter the frame to pick up a Rubik’s cube and a cup of coffee. It’s a small detail you might say—but it’s also one that will raise eyebrows, at least for the time being. You can rest assured that Mad Genius is looking forward to finding new and better ways to take advantage of this new opportunity to showcase our work.

Treasures From the Field

In the meantime, how about a few other examples of brands leveraging Facebook’s video cover photos?

In the category of popular shows, we find Netflix’s NARCOS and HBO’s Game of Thrones:

https://www.facebook.com/NarcosNetflix/
https://www.facebook.com/GameOfThrones/

In the category of new product announcements, there’s Schmidt’s Naturals and Flixel Studios:

https://www.facebook.com/SchmidtsNaturals/
https://www.facebook.com/flixelphotos/

In the category of general branding, we find the world renowned hi-def adventure camera company GoPro as well as a BMW dealership in New Jersey:

https://www.facebook.com/gopro/
https://www.facebook.com/BMWmorristown/

Are you looking for a way to extend your story with video? Mad Genius can help. Contact us, and we’ll show you how our video services can help your business grow.