Milestones. We mark them to celebrate how far we’ve come, how much we’ve accomplished, and how hard we’ve worked to get where we are. We celebrate these moments to remind ourselves of how capable we’ve grown before tackling the next great challenge. Above all else, we relish milestones for the cake. (Or is that just us?) 

For construction companies, milestone events offer meaningful opportunities to highlight ribbon cutting ceremonies, employee anniversaries, charitable partnerships, and so much more. While this is all well and good, at Mad Genius we’d be remiss—and we find being remiss super icky—if we didn’t point out that milestone events create fresh opportunities to promote your brand and services. With the right agency helping you leverage the power of PR, social media, and effective event planning, you can significantly enhance your event’s success and increase your opportunities to spread brand awareness.

In this blog, we will explore several ways partnering with an agency can help your construction company make the most of your next milestone event. 

PR for the Pregame

Say your latest groundbreaking event isn’t just another groundbreaking event. Maybe it’s your company’s first project in the medical space. Perhaps this job signals new competencies and your business’s entry into a whole new market. With an agency in the mix, you’ll build anticipation and generate buzz not just for the groundbreaking ceremony but for the new direction it heralds by: 

  • Reaching out to local media outlets, industry publications, and influential bloggers to secure that all-important media coverage
  • Crafting a compelling press release to highlight the unique significance and key features of your event 
  • Securing interviews, guest appearances, or articles to ensure widespread awareness and exposure 
  • Leveraging social media platforms to create captivating posts, videos, graphics, and hashtags to tease event highlights, special guests, or exclusive announcements and encourage pre-event conversations 
  • Making sure all channels drive home that cake will be served

Real-Time Exposure

You’ve finished construction on that first entry into the medical space. Let’s say it’s a new physical therapy facility. The ribbon cutting ceremony has arrived, and you want to optimize your brand’s exposure and capture the attention of attendees and virtual participants. An agency will help by: 

  • Creating attention-grabbing signage, banners, and backdrops with your brand logo and event hashtag
  • Encouraging attendees to share their experiences on social media by setting up dedicated photo booths or interactive installations
  • Engaging with your audience in real-time through live-streaming, Q&A sessions, or interactive polls 
  • Partnering with local media outlets or industry influencers to provide live coverage or interviews
  • Making clear precisely when and where the cake will be served

Be the Hostess with the Mo(i)stest (Cake)

As the event planner or host, your role is to ensure a fun and easy experience for all attendees. An agency will help you focus on the mo(i)st important details like: 

  • Providing clear and concise event schedules, maps, and directions to help attendees navigate the venue effortlessly
  • Helping you incorporate engaging activities, entertainment, or guest speakers relevant to your event’s theme
  • Taking note of attendee feedback and addressing any concerns to enhance their experience and leave a positive lasting impression
  • Reminding you not to eat all the cake (look, we know it’s your big day and all, but we heard you were being stingy with the red velvet, and we’re here to tell you that’s NOT cool)

Presenting Your Business’s Best Self

Visual branding is an integral part of any milestone event. An agency will help keep your event’s design elements, including logos, colors, and typography on brand by: 

  • Creating eye-catching collateral such as event brochures, banners, name tags, and merchandise that reflect your brand’s aesthetics
  • Using consistent branding across all touchpoints, including social media profiles, event websites, and promotional materials
  • We’ve got nothing about cake on this one except that it better be there or, you know, you can find yourself another agency

Post-Event Momentum

After the event concludes, don’t let the momentum fade away. An agency will spearhead post-event activities to maintain engagement and continue promoting your brand by: 

  • Sending personalized thank-you emails to attendees, expressing gratitude for their participation
  • Sharing event highlights, photos, and videos across your social media platforms, recapping the key moments
  • Encourage attendees to share their experiences and testimonials, further amplifying the event’s impact
  • Sending complimentary cakes to all attendees (or, if you find that too cost-prohibitive, you might send them to VIPs: top clients, investors, PR teams)

Collect the Data. Use the Data.

Milestone events generate valuable content. An agency will help you capture and collect it effectively by: 

  • Hiring professional photographers and videographers
  • Encouraging attendees to share their photos and videos on social media using the event hashtag
  • Creating a centralized repository for all event-related content, including photos, videos, blog posts, and presentations, making it easily accessible for future promotional activities
  • Agreeing not to share that photo of your CEO knocking over sweet, seven-year-old Jimmy to get the last piece of Triple Chocolate Delight (assuming you play ball with us on those complimentary cakes)

Recycle the Good Stuff

Don’t underestimate the power of recycling event content. Repurpose event photos, videos, and presentations into blog posts, infographics, or short videos. An agency will help you extract key insights or quotes from guest speakers to create thought-provoking social media posts or industry-specific articles. This allows you to extend the lifespan of your event content and continue promoting your brand long after the last cake crumbs have been inhaled off every tablecloth by yours truly. 

Milestone events present unique opportunities to showcase your brand, connect with your audience, and create lasting impressions. With Mad Genius by your side, you can leverage PR and social media for pre-event excitement, maximize exposure during the event, excel in planning and hosting, and maintain momentum post-event. We’ll help you embrace the power of visual branding before, during, and after the event to ensure a resounding success, one that continues to pay dividends long into the future. 

Reach out today to schedule a free consultation with an experienced milestone maven to make the most of your build opportunities.