The Mad Genius Take on ADDYs in Wonderland

Another great year was had at the ADDY Awards – the Jackson, Mississippi chapter of the American Advertising Federation‘s annual ceremony. Our work received awards in digital, video, and copywriting. What made this year particularly MAD is that we were tasked with creating the presentation projected to the gala.

Watch the Mad Genius-Produced Awards Presentation

Given the theme “ADDYs in Wonderland,” Senior Animator Kevin Sibley was instructed to “take us down the rabbit hole.” That, my friends, is what he did.

The presentation was illustrated by Jessie Kotis, written by Joe Smiley, and voiced by actor James Anderson.

Creating the ADDYs In Wonderland Logo

The logo for ADDYs in Wonderland was made by graphic designer Shawn Palmer. His main sources of inspiration for the logo were Ex Libris bookplates and the original illustrations of John Tenniel. His goal was to attempt to make an ex libris for the event that would live naturally in an old copy of “Alice in Wonderland.” We are sharing his ADDYs stile tile below to show his process.

“As a kid I absolutely loved “Alice in Wonderland” as well as the Disney animated movie. Even now, the Ralph Steadman-illustrated edition is one of my favorite books—so I definitely wanted to give it as much time and attention that those wonderful characters deserve. In regards to the actual logo design, I wanted to try my hand at a mono-line-style logo but incorporate the subtle variations in line width that a handmade ex libris would possess. The red rose fill shape is offset ever so slightly to give an antiquated printing effect and also pays homage to one of the story’s best scenes.”

Mad Genius 2017 ADDY Award Winners

The Manship Illuminated Microsite

Best in Show – Digital
Microsite – Gold ADDY Award
Illustration Series – Gold ADDY Award

The Manship Website –

Best in Show – Copywriter, Lucy Robinson
Consumer Website – Gold ADDY Award

Southern Ag Credit

“Thank You” Video
Cinematography – Gold
Branded Content & Entertainment (Non-Broadcast) – Gold

Primos Hunting

GoldTip TV “Superhero”
Regional/National Television Commercial – Silver ADDY Award

Mad Genius
Advertising Industry Self-Promotion Online/Interactive – Silver

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