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Our Work

Delta State University - Fear the Okra

Nothing piques the interest of a prospective college student like a picturesque campus, state-of-the-art learning facilities, and a six-foot-tall anthropomorphic okra with a penchant for sucker punches.

Cajun Injector

High-volume flavor, pyrotechnics and a voice-over that hits the world’s most awesome high note. Cajun Injector wanted to put an explosive spin on the traditional holiday turkey.

Primos Hunting - Control Freak

Something stinks about most scent eliminators. Control Freak surrounds hunters with the sweet smell of truth in TV, Print, Web and Social.

Updates

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Animal Evolution: Zoo Brew Campaign

All week we’ve been updating the work on display at Mad Genius HQ, retiring older displays to make room to hang some of the agency’s latest greatest creations. It’s also been a fun stroll down (somewhat recent) memory lane, digging through the files of inspiration and works-in-progress as they evolved to become polished products. We thought it would […]

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Thinking Big for Small Biz

Last week, a few Mad Geniuses helped plan and participated in the Jackson chapter of the American Advertising Federation’s Buzz Conference. The event, which our Creative Director Eric Hughes began last year while serving on the AAF Jackson board, aims to bring thought-leaders to our city to share great ideas on growing business creatively. The goal is to […]

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Let’s Talk About Fonts, Baby (Part II)

This is the second half of a casual talk with some of our designers about the world of fonts and typography. Read Part I here. Kathleen: Let’s talk about trends. With fonts (like with almost anything) people can fall prey to thinking, “This is going to look great for 50 years,” but it ends up […]

Brands

  • Louisiana Hot Sauce
  • Bruce's Yams
  • Primos Hunting
  • Farm Bureau
  • Sqwincher
  • Bomgar