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Updates

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Mad Genius Becomes an Official Google Partner

The bromance between Mad Genius and Google continues to blossom. Thanks to the efforts of Meredith Hitchcock, our Interactive Media Strategist, and Ryan Farmer, our Interactive Creative Director, Mad Genius has been named a Certified Google Partner. The Google Partners program identifies trusted and reliable digital marketing companies that excel with Google products. With a […]

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CA Magazine Features Mad Genius and Sweet Magnolia Gelato

Every time we launch a new website in the interactive department at Mad Genius, we joke about how it feels like another baby is all grown up and heading out into the world. We’re proud of each and every one of them, and that pride is tenfold when national organizations and publications recognize our work. […]

Mad Genius Pokemon Go

Lessons in Branding from Pokémon Go

What began as an April’s Fools joke is now the current fascination of the Mad Genius labs. The multi-layered smartphone app, Pokémon Go, is a global phenomenon and a case study in taking an already beloved, established brand to the nth level. A quick Google reveals nearly 5 thousand articles written in 4 days by international news outlets. After sorting through […]

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