Mad Genius, Deane Smith and Partners Form Strategic Alliance

Mad Genius and Deane, Smith & Partners, a leading public relations, marketing, advertising and branding agency headquartered in Nashville, Tenn., have formed a strategic alliance. Under a shared-services agreement, the partnership will leverage the growing business of both firms throughout the Southeast, and across the U.S. Via the affiliation, the two firms will have more […]

Mad Genius Filmmakers Contribute to New Film, HEADRUSH

Mad Genius Director / DP Dave Matthews (Murderabilia), Animator/Director/Producer Zach Prichard (William Shakespeare’s Star Wars) and Post Production wizard Adam Daniel were all involved in the making of a new Sci-Fi / murder-suspense short film called HEADRUSH. Premiering August 1, 2013 at The Malco Grandview Theatre in Madison, MS, it was written, directed and edited […]

How Bat Monkeys Defeat Idea Crushers

Creativity. It’s the lifeblood of branding, advertising, and effective communications. Eric Hughes, V.P. Creative Director at Mad Genius, shares an enlightening encounter with a bat monkey that hammers home the notion of where creativity comes from and how sticking to your guns can lead to breakthrough ideas.

3 Mad Genius Tips For Defeating Writer’s Block

No matter if you’re writing the next great American novel, an important business proposal with an impending deadline, or just an email to a colleague, writer’s block is something that afflicts us all from time to time. Thankfully, Mad Genius Senior Copywriter Danny Dauphin is here to help with three useful strategies that can be used to conquer writer’s block in any situation.

Entertainment Weekly Drops Latest Quirk Books & Mad Genius Book Trailer Collaboration for Shakespeare / Star Wars Mashup

What happens when you combine classical Shakespearean prose set in iambic pentameter with the vast Star Wars universe? The answer comes to us through our friends at Quirk Books and their latest book: “William Shakespeare’s Start Wars: Verily, A New Hope.” Entertainment Weekly has the exclusive details.

Business Development – Where’s Your Cheese?

You are probably familiar with the Navy SEAL motto … “The only easy day was yesterday”. The same could be said about landing new business. Each month carries new challenges and what I call “the certainty of uncertainty”. If we have learned anything in advertising over the past five years, it’s the fact that market […]

The Four Tenets of 21st Century Branding

Baby Boomers–their lifestyles, buying habits, tastes and preferences have single-handedly influenced the rulebook for successful branding. The influence of this generation is waning, however; no longer are the Mike and Carol Brady’s of the world the prototypical customer for many products and services. What was once the largest consumer buying segment is vanishing. And with it, so are the so-called immutable laws of advertising.