Your brand’s Facebook Timeline is now a one-year old baby, it’s time to ask yourself a tough question: Is it a happy, healthy baby, one that is growing and that people want to get to know, or one barely breathing and on life-support? Social Media Director, Frank Owen, shows you how to make your page a digital museum.
You are probably familiar with the Navy SEAL motto … “The only easy day was yesterday”. The same could be said about landing new business. Each month carries new challenges and what I call “the certainty of uncertainty”. If we have learned anything in advertising over the past five years, it’s the fact that market [...]
Twitter dimensions brought to you in Mad Genius style. If you’ve got #designquestions, we’ve got the answers.
Baby Boomers–their lifestyles, buying habits, tastes and preferences have single-handedly influenced the rulebook for successful branding. The influence of this generation is waning, however; no longer are the Mike and Carol Brady’s of the world the prototypical customer for many products and services. What was once the largest consumer buying segment is vanishing. And with it, so are the so-called immutable laws of advertising.
Bruce Wayne’s path to becoming Batman took decades of training, a handful of personal tragedies, and a really good tailor. But if things went differently and he never went on to become the Dark Knight, he might have been a brilliant copywriter.
If you’re looking for a cheat sheet that gives you all of Facebook’s dimensions in one spot, we’ve got it for you right here. From cover photos to highlighted posts, if you’re interested in customizing your Facebook page, this guide is for you.
Once a year advertising industry professionals join together to celebrate each other’s work, imbibe a refreshment or two, and get away from the office, if only for a few fleeting hours. We’re pleased to report that the 2013 AAF Jackson ADDY awards was a grand night for Mad Genius, and our friends at Delta State University and BOMGAR.
Experts say that sometime during 2013, the number of people accessing the web using a smartphone or tablet will outnumber those using a desktop or laptop computer. Mad Genius’ Interactive Director, Rob Rubinoff, takes a look at some of the implications associated with this trend and provides insights into some behavior patterns you may want to account for when planning your company’s digital strategy.
With so many traditional and new media channels leveraging the bottomless appetite consumers have for video, it’s no wonder you’re considering a spend there. But before you take your budget to the Board of Directors, it’s good to ponder the wasteful habits of those who have gone before you.
We’re showing our support for World Diabetes Day and promoting awareness of diabetes in Mississippi by displaying the World Diabetes Day logo on madg.com and Facebook profile.
As Facebook looks for ways to monetize their services could they be alienating the very content producers that helped make the platform what it is today? And what effect will paying for guaranteed reach have for brands?
Are you ready to go pink in October for National Breast Cancer Awareness Month?
Mad Genius is looking for kids that look the ages 11-14 (all races and genders) to cast in an upcoming book trailer for Lovecraft Middle School Volume 1 from Quirk Books, an independent publisher from Philadelphia, Pennsylvania.
Google once again turns to Mad Genius as an example for Google Apps for Business promo website.
Do you know a highly-skilled youth athlete? We’re casting for an awesome sports beverage commercial and we need talent!
Delta State University’s unofficial mascot, the Fighting Okra, has been spotted on the internet…again! This time in NBC Sports’ Mascot Power Rankings.
Delta State’s “Don’t Get Tazed” video earns Video of the Day honors on ESPN. Booyah!
BIG CHANGES ON FACEBOOK (and what it means for you and your business page)
In a blog post from last Friday, February 24, the Google Blog made predictions on the top three awards given- Best Picture, Best Actor, and Best Actress. What did the search tea leaves predict?
We here in the Mad Genius labs have been noticing an uptick in Delta State University’s Klout score in the past few days- and we were wondering what was giving it an extra boost. Turns out, one of the six spots has been getting national attention from both Yahoo! Sports and Sports Illustrated.
Students from around Mississippi who are looking to enter the marketing and advertising industry can check out our own Mad Geniuses this Saturday, February 4, 2012, at the Capital Gains Conference in Jackson, MS.
Mad Genius helps Delta State University’s mascot, the Fighting Okra, get his viral on in a series of online videos.
Four minutes and two seconds of holiday genius!
Mad Genius works with “hot” clients like Louisiana Hot Sauce to keep their social presence sizzling.
This year, Mad Genius wins two Telly Awards for excellence in creative commercial production.