Blog

12 Days of Mad Genius: City of Clinton

As we settle into the holiday season and gear up for 2015, we at Mad Genius want to take some time to reflect on and highlight some of the many clients and projects that made 2014 one of the most exciting years yet. A Comprehensive Campaign for Clinton: You Belong Here from Mindi Kern, Account Coordinator […]

12 Days of Mad Genius: Peanut Patch

As we settle into the holiday season and gear up for 2015, we at Mad Genius want to take some time to reflect on and highlight some of the many clients and projects that made 2014 one of the most exciting years yet. Working with Peanut Patch: Illustration Haven from Jessie Kotis, Motion Graphics Animator […]

Animal Evolution: Zoo Brew Campaign

All week we’ve been updating the work on display at Mad Genius HQ, retiring older displays to make room to hang some of the agency’s latest greatest creations. It’s also been a fun stroll down (somewhat recent) memory lane, digging through the files of inspiration and works-in-progress as they evolved to become polished products. We thought it would […]

Thinking Big for Small Biz

Last week, a few Mad Geniuses helped plan and participated in the Jackson chapter of the American Advertising Federation’s Buzz Conference. The event, which our Creative Director Eric Hughes began last year while serving on the AAF Jackson board, aims to bring thought-leaders to our city to share great ideas on growing business creatively. The goal is to […]

Google Spotlights Mad Genius

We’ve always thought Google and Mad Genius were a match made in innovation heaven. As it turns out, Google just might feel the same way. In 2013, Google named Ridgeland its eCity for the state of Mississippi, recognizing the online business community here. This year, Google chose a local business or nonprofit in each state […]

Shakespeare, Star Wars and Mad Genius, Oh My!

On a random Tuesday in early June, Zach Prichard found himself giving direction to an ewok, demonstrating the proper technique of shuffling forward and jabbing at Princess Leia (careful not to muss her white Elizabethan ruff, of course). Later, Darth Vadar graced the studio in his best lace-detailed shirt. And of course, William Shakespeare himself […]

Mad Genius, Deane Smith and Partners Form Strategic Alliance

Mad Genius and Deane, Smith & Partners, a leading public relations, marketing, advertising and branding agency headquartered in Nashville, Tenn., have formed a strategic alliance. Under a shared-services agreement, the partnership will leverage the growing business of both firms throughout the Southeast, and across the U.S. Via the affiliation, the two firms will have more […]

Mad Genius Filmmakers Contribute to New Film, HEADRUSH

Mad Genius Director / DP Dave Matthews (Murderabilia), Animator/Director/Producer Zach Prichard (William Shakespeare’s Star Wars) and Post Production wizard Adam Daniel were all involved in the making of a new Sci-Fi / murder-suspense short film called HEADRUSH. Premiering August 1, 2013 at The Malco Grandview Theatre in Madison, MS, it was written, directed and edited […]

How Bat Monkeys Defeat Idea Crushers

Creativity. It’s the lifeblood of branding, advertising, and effective communications. Eric Hughes, V.P. Creative Director at Mad Genius, shares an enlightening encounter with a bat monkey that hammers home the notion of where creativity comes from and how sticking to your guns can lead to breakthrough ideas.