All week we’ve been updating the work on display at Mad Genius HQ, retiring older displays to make room to hang some of the agency’s latest greatest creations. It’s also been a fun stroll down (somewhat recent) memory lane, digging through the files of inspiration and works-in-progress as they evolved to become polished products. We thought it would […]
Last week, a few Mad Geniuses helped plan and participated in the Jackson chapter of the American Advertising Federation’s Buzz Conference. The event, which our Creative Director Eric Hughes began last year while serving on the AAF Jackson board, aims to bring thought-leaders to our city to share great ideas on growing business creatively. The goal is to […]
This is the second half of a casual talk with some of our designers about the world of fonts and typography. Read Part I here. Kathleen: Let’s talk about trends. With fonts (like with almost anything) people can fall prey to thinking, “This is going to look great for 50 years,” but it ends up […]
Fonts are a key weapon in creating a memorable logo, evoking a tone or building an eye-catching website. Digital Writer Kathleen Mitchell sat down for a casual conversation with three of our designers—Interactive Designer Anna Broussard, Motion Graphics Animator Jessie Kotis and our newest Genius, Graphic Designer Ethan Manning—to get their insights on how fonts make or break […]
We’ve always thought Google and Mad Genius were a match made in innovation heaven. As it turns out, Google just might feel the same way. In 2013, Google named Ridgeland its eCity for the state of Mississippi, recognizing the online business community here. This year, Google chose a local business or nonprofit in each state […]
On a random Tuesday in early June, Zach Prichard found himself giving direction to an ewok, demonstrating the proper technique of shuffling forward and jabbing at Princess Leia (careful not to muss her white Elizabethan ruff, of course). Later, Darth Vadar graced the studio in his best lace-detailed shirt. And of course, William Shakespeare himself […]
On Tuesday, Mad Genius staffers gathered in the labs for a drawing that would determine the fate of the company. Here’s how the teams for this 3rd Annual 9th Anniversary Table Tennis Team Tournament shook out:
As Monday morning dawned, bringing with it all the hopes and duties of a new week, an announcement shook up Mad Genius: The 3rd Annual 9th Anniversary Table Tennis Team Tournament will be held this Friday. Yes, a mere four days of mental, physical and emotional preparation stand between our ping-pongers and destiny. Last year, […]
Rick Moore grew up immersed in the television industry. His father, Don Austin Moore, built and worked as the first general manager of Channel 16, an ABC affiliate in Jackson. Although Don retired from the station following an accident when Rick was young, Rick’s older siblings worked at Channel 16 and, when he turned 15, […]
by Sam Suttle, Copywriter Intern 15 months ago, Mindi and Joey Kern welcomed their first child, Everett into the family. In that same moment they also discovered he possessed a rare and potentially harmful skin condition called Congenital Melanocytic Nevus. This condition manifests itself in the form of a large birthmark, or nevus, and often […]
Eric Hughes, VP of Creative at Mad Genius, reflects upon the differences between innovation and trusting in the tried-and-true.
Ryan Farmer has joined the labs as Interactive Creative Director to steer Mad Genius’ web development offerings. With over a decade of experience in the creative industry, Ryan brings a passion for design, all things digital, managing teams, and the interface of all of these forces to create enriching end-user experiences on the web. Mad […]
Mad Genius and Deane, Smith & Partners, a leading public relations, marketing, advertising and branding agency headquartered in Nashville, Tenn., have formed a strategic alliance. Under a shared-services agreement, the partnership will leverage the growing business of both firms throughout the Southeast, and across the U.S. Via the affiliation, the two firms will have more […]
Mad Genius Director / DP Dave Matthews (Murderabilia), Animator/Director/Producer Zach Prichard (William Shakespeare’s Star Wars) and Post Production wizard Adam Daniel were all involved in the making of a new Sci-Fi / murder-suspense short film called HEADRUSH. Premiering August 1, 2013 at The Malco Grandview Theatre in Madison, MS, it was written, directed and edited […]
Creativity. It’s the lifeblood of branding, advertising, and effective communications. Eric Hughes, V.P. Creative Director at Mad Genius, shares an enlightening encounter with a bat monkey that hammers home the notion of where creativity comes from and how sticking to your guns can lead to breakthrough ideas.
Mad Genius Creative Director Eric Hughes and Senior Producer & Writer John Gibson claimed first prize in the MG 2nd Annual 8th Anniversary Ping Pong Tourney this past Friday. Go inside to learn more about how their victory went down, the ensuing celebration and what to expect from next year’s tournament.
The teams for the 2nd Annual 8th Anniversary Mad Genius Ping Pong Tourney are set. Summer Intern Paul Katool teamed up with Social Media Director Frank Owen to break down the 11 teams involved.
Mad Genius is holding a casting call for a new book trailer to be shot in Canton on July 30th. Two parts are needed: Alfred Bunce – Caucasian. Roughly in his late 50s to late 60s (even early 70s might work). A monster hunter in Victorian England. He’s rough, weather worn, has bright white hair with […]
The 2nd Annual 8th Anniversary Mad Genius Ping Pong Tourney takes place this Friday at the MG headquarters in Ridgeland, Mississippi. Mad Genius Intern Paul Katool previews the event’s biggest storyline — a falling out between 2012 champs Rob Rubinoff and Bryce Mullican — and breaks down the 11 teams involved in the tourney.
We love it when a plan comes together! The book trailer Mad Genius created for the William Shakespeare / Star Wars mashup has been published on Mashable, CNET, Boing Boing and other popular websites.
No matter if you’re writing the next great American novel, an important business proposal with an impending deadline, or just an email to a colleague, writer’s block is something that afflicts us all from time to time. Thankfully, Mad Genius Senior Copywriter Danny Dauphin is here to help with three useful strategies that can be used to conquer writer’s block in any situation.
Entertainment Weekly Drops Latest Quirk Books & Mad Genius Book Trailer Collaboration for Shakespeare / Star Wars Mashup
What happens when you combine classical Shakespearean prose set in iambic pentameter with the vast Star Wars universe? The answer comes to us through our friends at Quirk Books and their latest book: “William Shakespeare’s Start Wars: Verily, A New Hope.” Entertainment Weekly has the exclusive details.
Want to create instant recognition for your brand? Start with a well-designed logo. At Mad Genius, the creative team is well-versed in conceptualizing and bringing to life stellar brand logos. Anna Broussard, MG Interactive Designer, breaks down the three basic types of logos and the thought process behind making a selection.
Business website visitors are forming their first impressions about you in less than a second. To make sure its a positive first impression, researchers suggest you eliminate complexity and keep your business website design in the mainstream.
The ubiquitous hashtag — found on clothing, billboards and even in conversation — is now Facebook supported. Ever wonder how this hashtag business started in the first place? #MadGenius intern #PaulKatool investigates.