by Sam Suttle, Copywriter Intern 15 months ago, Mindi and Joey Kern welcomed their first child, Everett into the family. In that same moment they also discovered he possessed a rare and potentially harmful skin condition called Congenital Melanocytic Nevus. This condition manifests itself in the form of a large birthmark, or nevus, and often […]
Eric Hughes, VP of Creative at Mad Genius, reflects upon the differences between innovation and trusting in the tried-and-true.
Ryan Farmer has joined the labs as Interactive Creative Director to steer Mad Genius’ web development offerings. With over a decade of experience in the creative industry, Ryan brings a passion for design, all things digital, managing teams, and the interface of all of these forces to create enriching end-user experiences on the web. Mad […]
Mad Genius and Deane, Smith & Partners, a leading public relations, marketing, advertising and branding agency headquartered in Nashville, Tenn., have formed a strategic alliance. Under a shared-services agreement, the partnership will leverage the growing business of both firms throughout the Southeast, and across the U.S. Via the affiliation, the two firms will have more […]
Mad Genius Director / DP Dave Matthews (Murderabilia), Animator/Director/Producer Zach Prichard (William Shakespeare’s Star Wars) and Post Production wizard Adam Daniel were all involved in the making of a new Sci-Fi / murder-suspense short film called HEADRUSH. Premiering August 1, 2013 at The Malco Grandview Theatre in Madison, MS, it was written, directed and edited […]
Creativity. It’s the lifeblood of branding, advertising, and effective communications. Eric Hughes, V.P. Creative Director at Mad Genius, shares an enlightening encounter with a bat monkey that hammers home the notion of where creativity comes from and how sticking to your guns can lead to breakthrough ideas.
Mad Genius Creative Director Eric Hughes and Senior Producer & Writer John Gibson claimed first prize in the MG 2nd Annual 8th Anniversary Ping Pong Tourney this past Friday. Go inside to learn more about how their victory went down, the ensuing celebration and what to expect from next year’s tournament.
The teams for the 2nd Annual 8th Anniversary Mad Genius Ping Pong Tourney are set. Summer Intern Paul Katool teamed up with Social Media Director Frank Owen to break down the 11 teams involved.
Mad Genius is holding a casting call for a new book trailer to be shot in Canton on July 30th. Two parts are needed: Alfred Bunce – Caucasian. Roughly in his late 50s to late 60s (even early 70s might work). A monster hunter in Victorian England. He’s rough, weather worn, has bright white hair with […]
The 2nd Annual 8th Anniversary Mad Genius Ping Pong Tourney takes place this Friday at the MG headquarters in Ridgeland, Mississippi. Mad Genius Intern Paul Katool previews the event’s biggest storyline — a falling out between 2012 champs Rob Rubinoff and Bryce Mullican — and breaks down the 11 teams involved in the tourney.
We love it when a plan comes together! The book trailer Mad Genius created for the William Shakespeare / Star Wars mashup has been published on Mashable, CNET, Boing Boing and other popular websites.
No matter if you’re writing the next great American novel, an important business proposal with an impending deadline, or just an email to a colleague, writer’s block is something that afflicts us all from time to time. Thankfully, Mad Genius Senior Copywriter Danny Dauphin is here to help with three useful strategies that can be used to conquer writer’s block in any situation.
Entertainment Weekly Drops Latest Quirk Books & Mad Genius Book Trailer Collaboration for Shakespeare / Star Wars Mashup
What happens when you combine classical Shakespearean prose set in iambic pentameter with the vast Star Wars universe? The answer comes to us through our friends at Quirk Books and their latest book: “William Shakespeare’s Start Wars: Verily, A New Hope.” Entertainment Weekly has the exclusive details.
Want to create instant recognition for your brand? Start with a well-designed logo. At Mad Genius, the creative team is well-versed in conceptualizing and bringing to life stellar brand logos. Anna Broussard, MG Interactive Designer, breaks down the three basic types of logos and the thought process behind making a selection.
Business website visitors are forming their first impressions about you in less than a second. To make sure its a positive first impression, researchers suggest you eliminate complexity and keep your business website design in the mainstream.
The ubiquitous hashtag — found on clothing, billboards and even in conversation — is now Facebook supported. Ever wonder how this hashtag business started in the first place? #MadGenius intern #PaulKatool investigates.
College grads — want some real, useful advice? Learn basic computer programming skills, something that is quickly becoming a must-have for all job seekers.
Interactive Director, Rob Rubinoff, delves into the thinking and strategy behind successful website redesign projects, providing a list of five crucial questions you should be able to answer before embarking on your next website redesign project.
Social Media may not be the first thing you think of when it comes to Disaster Recovery. HootSuite, a leading provider of Social Media Management software, focuses on our work with the Mississippi Red Cross in a recent Partner Solution blog post.
Join us this summer as Mad Genius intern, Paul Katool, shares his experiences in working with the Digital Team.
Your brand’s Facebook Timeline is now a one-year old baby, it’s time to ask yourself a tough question: Is it a happy, healthy baby, one that is growing and that people want to get to know, or one barely breathing and on life-support? Social Media Director, Frank Owen, shows you how to make your page a digital museum.
You are probably familiar with the Navy SEAL motto … “The only easy day was yesterday”. The same could be said about landing new business. Each month carries new challenges and what I call “the certainty of uncertainty”. If we have learned anything in advertising over the past five years, it’s the fact that market […]
Twitter dimensions brought to you in Mad Genius style. If you’ve got #designquestions, we’ve got the answers.
Baby Boomers–their lifestyles, buying habits, tastes and preferences have single-handedly influenced the rulebook for successful branding. The influence of this generation is waning, however; no longer are the Mike and Carol Brady’s of the world the prototypical customer for many products and services. What was once the largest consumer buying segment is vanishing. And with it, so are the so-called immutable laws of advertising.
Bruce Wayne’s path to becoming Batman took decades of training, a handful of personal tragedies, and a really good tailor. But if things went differently and he never went on to become the Dark Knight, he might have been a brilliant copywriter.