College grads — want some real, useful advice? Learn basic computer programming skills, something that is quickly becoming a must-have for all job seekers.
Five Tough Questions To Ask Yourself Before Your Next Website Redesign Project
Interactive Director, Rob Rubinoff, delves into the thinking and strategy behind successful website redesign projects, providing a list of five crucial questions you should be able to answer before embarking on your next website redesign project.
Mad Genius Social Media Efforts Featured by HootSuite
Social Media may not be the first thing you think of when it comes to Disaster Recovery. HootSuite, a leading provider of Social Media Management software, focuses on our work with the Mississippi Red Cross in a recent Partner Solution blog post.
Intern Paul Katool Talks First Week at Mad Genius
Join us this summer as Mad Genius intern, Paul Katool, shares his experiences in working with the Digital Team.
Facebook Timeline: Is Yours a Scrapbook or a Scrap Heap?
Your brand’s Facebook Timeline is now a one-year old baby, it’s time to ask yourself a tough question: Is it a happy, healthy baby, one that is growing and that people want to get to know, or one barely breathing and on life-support? Social Media Director, Frank Owen, shows you how to make your page a digital museum.
Business Development – Where’s Your Cheese?
You are probably familiar with the Navy SEAL motto … “The only easy day was yesterday”. The same could be said about landing new business. Each month carries new challenges and what I call “the certainty of uncertainty”. If we have learned anything in advertising over the past five years, it’s the fact that market [...]
Twitter Dimensions – Mad Genius Style
Twitter dimensions brought to you in Mad Genius style. If you’ve got #designquestions, we’ve got the answers.
The Four Tenets of 21st Century Branding
Baby Boomers–their lifestyles, buying habits, tastes and preferences have single-handedly influenced the rulebook for successful branding. The influence of this generation is waning, however; no longer are the Mike and Carol Brady’s of the world the prototypical customer for many products and services. What was once the largest consumer buying segment is vanishing. And with it, so are the so-called immutable laws of advertising.
Copywriting with the Caped Crusader
Bruce Wayne’s path to becoming Batman took decades of training, a handful of personal tragedies, and a really good tailor. But if things went differently and he never went on to become the Dark Knight, he might have been a brilliant copywriter.
Facebook Timeline Dimensions – Mad Genius Style
If you’re looking for a cheat sheet that gives you all of Facebook’s dimensions in one spot, we’ve got it for you right here. From cover photos to highlighted posts, if you’re interested in customizing your Facebook page, this guide is for you.
(M)ADDY Genius 2013
Once a year advertising industry professionals join together to celebrate each other’s work, imbibe a refreshment or two, and get away from the office, if only for a few fleeting hours. We’re pleased to report that the 2013 AAF Jackson ADDY awards was a grand night for Mad Genius, and our friends at Delta State University and BOMGAR.
Smartphone & Tablet Explosion to Spur Increased Online Brand Engagement
Experts say that sometime during 2013, the number of people accessing the web using a smartphone or tablet will outnumber those using a desktop or laptop computer. Mad Genius’ Interactive Director, Rob Rubinoff, takes a look at some of the implications associated with this trend and provides insights into some behavior patterns you may want to account for when planning your company’s digital strategy.
Top 5 Ways Companies Waste Video Production Dollars
With so many traditional and new media channels leveraging the bottomless appetite consumers have for video, it’s no wonder you’re considering a spend there. But before you take your budget to the Board of Directors, it’s good to ponder the wasteful habits of those who have gone before you.
World Diabetes Day, November 14, 2012
We’re showing our support for World Diabetes Day and promoting awareness of diabetes in Mississippi by displaying the World Diabetes Day logo on madg.com and Facebook profile.
Is Facebook Going to Charge Money to Make Posts?
As Facebook looks for ways to monetize their services could they be alienating the very content producers that helped make the platform what it is today? And what effect will paying for guaranteed reach have for brands?
Mad Genius Goes Pink for National Breast Cancer Awareness Month
Are you ready to go pink in October for National Breast Cancer Awareness Month?
Casting Call – Children 11-14 For Exciting New Book Trailer Video
Mad Genius is looking for kids that look the ages 11-14 (all races and genders) to cast in an upcoming book trailer for Lovecraft Middle School Volume 1 from Quirk Books, an independent publisher from Philadelphia, Pennsylvania.
We Love Google
Google once again turns to Mad Genius as an example for Google Apps for Business promo website.
Casting Call – Youth Athletes Needed to Star in Commercial!
Do you know a highly-skilled youth athlete? We’re casting for an awesome sports beverage commercial and we need talent!
NBC Sports Features Delta State University in Mascot Power Rankings
Delta State University’s unofficial mascot, the Fighting Okra, has been spotted on the internet…again! This time in NBC Sports’ Mascot Power Rankings.
Delta State Fear the Okra Spots Earn More Attention from ESPN’s Page 2
Delta State’s “Don’t Get Tazed” video earns Video of the Day honors on ESPN. Booyah!
Facebook Timeline for Business Pages Has Arrived
BIG CHANGES ON FACEBOOK (and what it means for you and your business page)
Google Search Predicts Oscar Winners
In a blog post from last Friday, February 24, the Google Blog made predictions on the top three awards given- Best Picture, Best Actor, and Best Actress. What did the search tea leaves predict?
Mad Genius’s Fear the Okra Video Spots Produced for Delta State University Get National Attention
We here in the Mad Genius labs have been noticing an uptick in Delta State University’s Klout score in the past few days- and we were wondering what was giving it an extra boost. Turns out, one of the six spots has been getting national attention from both Yahoo! Sports and Sports Illustrated.
Geniuses Set To Help Students at AAF Jackson’s Capital Gains 2012 Conference
Students from around Mississippi who are looking to enter the marketing and advertising industry can check out our own Mad Geniuses this Saturday, February 4, 2012, at the Capital Gains Conference in Jackson, MS.
