TV Advertising Done Right
Television commercials, either through traditional means, or through CTV/OTT, remain a critical part of any effective marketing effort. Knowing which channels or programming are best positioned to reach our client’s audience isn’t a gamble, it’s a complex mix of millions of data points—deterministic, probabilistic, browsing behavior, shopping history, and more—what’s happened in the past and what will be happening soon. We keep our ear to the ground, ready to plug in content where it will have the most impact.
