Singing River Health System: Lookbook
01 A good-looking lookbook.
Not every rebrand requires a lookbook. Some, however, deserve to be exalted, etched to page, and shared with the world (or employees). Both Singing River Health System and Mad Genius were so proud of the journey we took and the destination we reached, that we spent a great deal of time and effort putting it all down in a volume that both teams could be proud of.