Part-Wonder Woman, 100%-Acadian, this LSU grad has been in the digital trenches for over a decade, using the tools and tactics of content marketing and digital advertising to help 5-star brands achieve their goals. Google Ads-certified, and armed to the teeth with a toolbag of SEO, paid media, digital strategy, reputation management, and e-commerce, Kristin joined the labs of Mad Genius after driving multichannel digital initiatives for a pioneering travel and tourism agency and an award-winning hospitality management company, then later braving the wilds of corporate marketing for a technology business solutions firm and a large regional bank.