Eric leads the account service and project management teams at Mad Genius to help our clients grow disruptive brands their customers love. With more than 25 years of experience in brand strategy development, product & service breakthroughs, and marketing campaign execution, his category experience spans retail, financial, technology, healthcare, entertainment, consumer packaged goods, outdoor, tourism, economic development, agriculture, and more.

Eric has held several roles at regional and national ad agencies, and has led teams in the creation of campaigns recognized in a plethora of national media, including the TODAY Show and Newsweek, with national and international awards for creativity and effectiveness from the Clio Awards, EFFIE Awards, Addy Awards, and more.