What is your hometown?

Although I was born in South Louisiana, a little town called Saucier on the Mississippi Gulf Coast is where I call home.

Share a bit about your Family.

My wife Lori and I were married in 2000 and we have a beautiful daughter named Channing that has a perfect personality. Thanks to Santa, we share our home with an over active Yorkie named Alex that doesn’t mind and doesn’t seem to care.  My sense of humor comes from my mom, but my common sense is from my dad.

What are your hobbies? What’s your passion?

If I were to ever write an autobiography it would be titled “Buffett, Bikes and Babies.” My hobbies and passions are intertwined. I have attended so many Jimmy Buffett concerts I’m starting to lose track of the number, and Channing has already partaken in a couple. I enjoy Harley trips across the country with my father, and my Genius bucket list is my version of 50 by 50 — ride my Harley-Davidson in all 50 states (although I rented in Hawaii due to the stretch of wet highway). That bucket list was completed in 2016. Now onto 7 continents by 70!

How did you hear about Mad Genius?

Actually starting an advertising agency with Rick was a goal dating back to the early 90’s. Life, timing and developing a relationship with Rob Bridges led to building the labs at Mad Genius.

Tell us about your first day at Mad Genius.

With creative people you get creative opinions or what we refer to as “passionate” recommendations, and agreeing on a company name was a lengthy debate. The process actually started before the first day and lasted weeks after. Then someone said “What about our logo?” Oh boy…

What’s your greatest accomplishment (or what have you enjoyed most) at Mad Genius?

When Mad Genius got the call from Google to be the only company in Mississippi to be highlighted using their products. That in itself was pretty great. But, being presented with the AAF Silver Medal Award was pretty spectacular.

What Genius memory(ies) stand out?

Blowing up turkeys, working with Jimmy Buffett, Joe Gibbs & Brett Favre, driving a stock car 140 laps, presenting Mad Genius Lab Jackets to new hires and, of course, Swest Day.

What’s your most NON-Genius moment at Mad Genius?

Year one: Pitching a concept to a southern gentleman that literally fell asleep in the middle of the idea. We didn’t know whether to keep going or leave. We actually considered thanking him and telling him he signed off on the proposal when he woke up.

What is the one thing no one really knows about you?

Brett Favre and I played on the same summer baseball team that his father coached. Brett went on to be an NFL Hall of Famer, with much success, and I followed my passion in advertising. Note to self: Brett is wealthy and retired.

Of all the world’s geniuses, whom do you most admire?

I personally admire every business leader that has the stamina to wake up each day and motivate a team to fight for business and repeat it day after day. There are several geniuses throughout history I admire but of late it’s Willie G. Davidson. For him to have had the vision to take back a failing Harley-Davidson brand and shape it into a lifestyle that people respect, identify with, and, frankly, want to spend $25k+ on for a two-wheel vehicle that you have to prop up with a kickstand, is pure Genius!