The Benefits of Choosing “the Mad Option”
Everyone wants to be outside the box, but it's much easier said than done.
We couldn't tell you how many times clients said, “we want an out-of-the-box idea.” Who doesn't? That sounds great. Everyone wants to be outside the box. The box is safe, comfortable, and frankly, boring. Outside the box? Well, that’s endless possibilities and unlimited fun.
It's also much easier said than done.
Creative Ideas Feel Risky, but That’s the Point
Embracing innovative approaches naturally involves taking a risk, and most clients are a bit risk-averse. Pushing the envelope means getting uncomfortable and throwing your brand in an unexpected light. True creativity invites risk, but it’s also about being thoughtful with the risks you take.
When customers become used to your brand, the marketing can eventually become invisible. Creative ideas challenge conventional thinking about your brand and give a spark to stale marketing.
Creative Ideas Are an Investment
Too often, marketing directors look at more creative marketing campaigns as a gamble, but they would be more accurately labeled as investments. Gambling involves a lot of wishful thinking and usually a prayer or two. Investments are calculated risks taken after careful research. Even our most outlandish ideas are well-researched and on-strategy. Adding creativity doesn't have to subtract from the other parts of the goal-oriented equation.
Why You Should Choose Our Most Creative Marketing Ideas
Stand Out
One of the best reasons to get outside your comfort zone in terms of marketing is brand differentiation. Marketing for rival brands in any given industry can start to feel a bit homogeneous. When pitching ideas for campaigns, there will frequently be one idea that is a little more fantastical than the others. We don't expect clients to choose that one, but we typically think they should. This is our "mad option." It's specifically meant to pull your brand way away from the crowd and put you on a path to being trendsetters.
Create Emotional Connections With Your Audience
It’s not just about standing out to the customer. Mad options are about drawing out feelings, pulling at the ol' heart strings, or poking the funny bone. Only the most creative campaign builds the emotional connections that take someone from a casual customer to a loyal advocate.
Clients That Went Mad
Delta State University
School mascots tend to be active, spirited, and inviting. The Fighting Okra of Delta State University wants to fight you. And people love it. (He can also be a bit scary...)
Colsons Beer Co.
Colsons wanted to differentiate themselves from national brands. So we pitched them a campaign that shows all those national beer companies as the same, complete with foolishly dancing, generically branded, beer mascots. Look at the buffoons. Point and laugh at them.
Coming up with creative marketing campaigns is hard work, but it’s work we geniuses love to do. Are you thinking about getting a little mad with your next campaign? Fill out the form below to contact a genius and generate your brands next great idea.