2020 AAF ADDY Award Results

It’s ADDY Season, which is always a fun time of year. But this year was particularly special… As some of you may know, Mad Genius opened a Gulf Coast location last year. This allowed our team to celebrate the work of Mississippi creatives at not one, but two American Advertising Federation events: the Jackson ADDYs and the Gulf Coast ADDYs.

Both experiences were exciting, and it was humbling to see so much wonderful work on display. Creative in Mississippi is alive and well! We want to give a special shoutout to all of the wonderful student work we were able to take a look at—we’re all very excited to see what you produce and hope that we can create alongside you someday soon.

So, how’d we do at the ADDYs this year?

Short answer: We did well.

Long answer: Mad Genius was blessed with opportunities to work with several amazing brands over the last year. It was an honor to create with them as we crafted campaigns that continue to be a great source of pride for every member of our team. And, thankfully, the joy we felt while working with these clients was evident in the work we produced.

Gulf Coast ADDY Winners

Client: University of Southern Mississippi

Project: USM Image Fall 19

Best of Show: Television - Regional/National
Television - Regional/National - Single - Up to 2:00 - GOLD Addy Award

Client: Primos Hunting/Bushnell Holdings

Project: Bushnell Animated Image Spot

Judge's Choice Award: Television - Regional/National

Client: Ergon, Inc.

Project: Timeline Animated Video

Best of Film, Video & Sound: Audio/Visual Sales Presentation

Project: Ergon Timeline Animated Video

Audio/Visual Sales Presentation - Gold ADDY Award

Client: Mississippi Gulf Coast Community College

Project: "#DoMore" Campaign

Television - Regional/National - Single - Up to 2:00 - Gold ADDY Award

Client: Singing River Health System

Project: "Symphony of Care" Spot

Internet Commercial - Single Spot - Any Length - Gold ADDY Award

Client: Seth Power

Project: "Get Up" Music Video

Music Video - Gold ADDY Award

Client: Southern AgCredit

Project: "Life Outside the City Limits" Spot

Television - Local - Single :30 seconds Silver ADDY Awards

Primos/Bushnell Holdings, Inc.

Project: Bushnell Animated Spot

Television - Regional/National - Single - Up to 2:00 - Silver ADDY Award

Other Gulf Coast ADDY awards for Mad Genius

Art Director of the Year
Kevin Sibley

Creative Director of the Year
Ryan Farmer

Jackson ADDY Winners

Client: Ergon

Project: "Target Zero" Safety Campaign

Best of Show, Digital
Integrated Media Corporate Social Responsibility Campaign - Gold ADDY Award

Client: Southern Farm Bureau Life Insurance Company

Project: "Here Today, Here Tomorrow"

Best of Show, Broadcast
Local Television Commercial Campaign - Gold ADDY Award

Client: Mad Genius

Project: 2019 Christmas Email & Social Campaign

Judges' Choice Award: Animated GIFs
Advertising Industry Self-Promotion Online/Interactive - Gold ADDY Award

Client: Butler Snow

Project: Pro Te: Solutio Vol. 12 No. 2

Single Newsletter - Gold ADDY Award

Client: Georgia Cotton Commission

Project: Video Campaign

Regional/National TV Commercial Campaign - Gold ADDY Award

Client: University of Southern Mississippi

Project: USM 2019 Image Spot Custom Music

Music with Lyrics - Single - Silver ADDY Award

Other Gulf Coast ADDY Awards for Mad Genius

Creative Director of the Year
Jeff Pedigo

Again, a heartfelt thank you to every single client we work with. Your faith means the world to our entire team, and we look forward to producing even more amazing work with you in the future.