2019 Jackson AAF ADDY Awards Results

Mad Genius was fortunate to have another great year at the ADDY awards, the annual competition from the Jackson chapter of the American Advertising Federation.

According to company tradition, championship mimosas are served the Monday morning following the awards ceremony with the champagne gifted to each Best of Show category winner. We'll continue to dig deep every year for our clients as well as for taste of sweet, bubbly victory.

Congratulations also go to our friend Terri Mascagni of Hederman Brothers. She received the Silver Medal Award--the most prestigious award presented by The American Advertising Federation of Jackson, Mississippi, and its parent organization, the American Advertising Federation. The award recognizes her as one of our community's most outstanding advertising professionals.

Mad Genius 2017 ADDY Award Winners

Client: Colsons Beer Company

Project: Cross Platform, Integrated Campaigns, Integrated Brand Identity Campaigns, Local or Regional/National

Mad Genius developed the logo, packaging, and website for Mississippi's newest (and most perfect) beer -- Colsons. This was selected as the best overall advertising in 2019. We're excited for this campaign to compete in the regional competition and spread the message of Colsons. Go find some and drink the heck out of it!

Best of Show: Overall
Elements of Advertising, Visual, Logo Design - Gold ADDY Award
Six Pack Carrier -- Sales and Marketing, Sales Promotion, Packaging, Single Unit - Gold ADDY Award
Online/Interactive Consumer Website - Gold ADDY Award

Client: Butler Snow

Project: ProTe: Solutio, Decennium Issue

Pro Te: Solutio is Butler Snow's award-winning client newsletter focused on the pharmaceutical, medical device, and healthcare industries. The Decennium 10th anniversary issue of Pro Te is a beautiful, 44-page magazine. The cover features a fold-in inside panel and die cut revealing the number "10."

Best of Show: Print

Client: Mad Genius

Project: "Forever Home for the Holidays" Christmas 2018

For our Christmas greeting last year, Forever Home for the Holidays, Mad Genius filmed a video, created a website, and took fancy glamour shots of some local adoptable dogs. Our social campaign helped raise awareness of these rescue dogs and happily resulted in multiple adoptions.

Social Campaign - Gold ADDY Award
Photography - Gold ADDY Award

Other awards for Mad Genius:

Best of Show: Graphic Designer of the Year
Kirk Thornton

Best of Show: Creative Director of the Year
Zach Prichard