Purpose of Position

When you use the word “internet” is it mostly as a verb? Do you spend more time studying the digital ads next to the content you were looking for than the actual content you were looking for? Have you embraced the truth that nothing is ever optimized enough? If you answered yes to those questions, we’d like to meet you. Mad Genius is looking for a Digital Media Specialist to help us manage the space between branding, marketing, and the internet.

Responsibilities

So, what will you be doing? As Digital Media Specialist, you’ll be creating, implementing, and owning specific campaigns—maintaining proper pacing, recommending optimizations, and problem-solving  issues. But wait, there’s more! You’ll leverage market research to generate options for clients to support their digital media efforts. Some days you’ll have to tackle new partners (not literally) and advancements in technology with that big brain of yours, so that you can provide everyone with a deeper perspective on the implications and opportunities. It’s a lot of collaboration, a ton of report development, and a handful of other riveting activities.

Requirements/Qualifications

  • Bachelor’s degree in a communications or quantitative field
  • An advanced knowledge of media strategies across paid search (including Google Shopping and Amazon PPC), paid social, display, and video platforms
  • A recognition of the importance of accuracy and a keen eye for detail
  • Strong communication skills, able to convey complex ideas in understandable ways
  • An eagerness to take direction, ask questions, think critically, and solve problems
  • A genuine passion for learning, willing to lean into new opportunities
  • A desire to improve your skill set and master your craft

Nice to Haves

  • Experience with social advertising: Facebook, Instagram, Twitter, LinkedIn, and TikTok
  • Experience with PPC advertising, specifically Google Ads
  • Experience supporting/tech platforms, like Google Tag Manager and Google Analytics

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Mad Genius, Inc. is an Equal Opportunity Employer. We do not unlawfully discriminate against any applicant on the basis of race, color, religion, sex, national origin, age, sexual orientation, disability, or any other category protected by federal, state or local law.