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        <title><![CDATA[Blog - Mad Genius Agency]]></title>
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            <title><![CDATA[How Much Should You Really Value These Advertising Metrics?]]></title>
            <description><![CDATA[If you have ever purchased digital advertising, you have probably been promised a gaudy number of impressions…]]></description>
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            <pubDate>Thu, 06 Aug 2026 08:00:00 GMT</pubDate>
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            <category>Digital</category>
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            <title><![CDATA[From Taglines to Definitive Declarations]]></title>
            <description><![CDATA[Why Ambiguity Is the Enemy of Generative Engine Optimization (GEO) During our long and storied history as an agency, we&#8217;ve had a tendency to agonize over taglines…]]></description>
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            <pubDate>Tue, 04 Aug 2026 08:00:00 GMT</pubDate>
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            <category>Strategy</category>
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            <title><![CDATA[When to Choose an Animated Ad Campaign]]></title>
            <description><![CDATA[Mad Genius is into experimentation…]]></description>
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            <pubDate>Wed, 29 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Video</category>
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            <title><![CDATA[The Importance of Brand Archetypes &#038; Finding Your Lane]]></title>
            <description><![CDATA[It can be difficult to stand out…]]></description>
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            <pubDate>Mon, 20 Jul 2026 08:00:00 GMT</pubDate>
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            <category>Insights</category>
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            <title><![CDATA[Generative Search Strategy: Stop Burying the Lede]]></title>
            <description><![CDATA[Fan-Out Queries and the Modular Content Revolution Remember “The Sixth Sense?” Remember how cool it was at the end of the film when the twist was revealed that the kid was dead the whole time and Bruce Willis’s wife was actually an alien afraid of water? It was worth all that boring stuff about the &#8230; Generative Search Strategy: Stop Burying the Lede…]]></description>
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            <pubDate>Mon, 13 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>SEO</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13959]]></guid>
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            <title><![CDATA[What to Make of Google’s May 2026 Core Update]]></title>
            <description><![CDATA[Google recently held its 2026 I/O conference, where it announced a wide range of new AI tools, search capabilities, and interface changes…]]></description>
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            <pubDate>Tue, 07 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Web</category>
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            <title><![CDATA[If You Want Better Proposals, Write Better RFPs]]></title>
            <description><![CDATA[By Rob Bridges, CEO Imagine you&#8217;re building a new office…]]></description>
            <link>https://madg.com//blog/if-you-want-better-proposalswrite-better-rfps/</link>
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            <pubDate>Wed, 01 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Accounts</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14024]]></guid>
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            <title><![CDATA[Is There an Upper Limit to Ad Exposure?]]></title>
            <description><![CDATA[We live in a world that’s inundated with ads…]]></description>
            <link>https://madg.com//blog/is-there-an-upper-limit-to-ad-exposure/</link>
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            <pubDate>Wed, 24 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Insights</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13993]]></guid>
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            <title><![CDATA[What Does a Creative Director Do?]]></title>
            <description><![CDATA[By James Ninness, Creative Director This blog is for my mom, Michele…]]></description>
            <link>https://madg.com//blog/what-does-a-creative-director-do/</link>
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            <pubDate>Thu, 18 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Creative</category>
            <category>Insights</category>
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            <title><![CDATA[A Probably-Too-Soon Analysis of ChatGPT Ads]]></title>
            <description><![CDATA[OpenAI introducing ads into ChatGPT feels inevitable in hindsight, even if it was a controversial decision…]]></description>
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            <pubDate>Tue, 16 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Strategy</category>
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