<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/">
    <channel>
        <title><![CDATA[Blog - Mad Genius Agency]]></title>
        <description><![CDATA[Branding, Design, Web, and Video in MS]]></description>
        <link>https://madg.com/</link>
        <generator>RSS for Node</generator>
        <lastBuildDate>Sat, 12 Sep 2026 23:58:07 GMT</lastBuildDate>
        <atom:link href="https://madg.com//blog/feed/" rel="self" type="application/rss+xml"/>
        <pubDate>Sat, 12 Sep 2026 23:58:07 GMT</pubDate>
        <language><![CDATA[en-US]]></language>
        <sy:updatePeriod>hourly</sy:updatePeriod>
        <sy:updateFrequency>1</sy:updateFrequency>
        <generator>https://wordpress.org/?v=6.7.2</generator>
        <item>
            <title><![CDATA[What Your 2027 Budget Says About Your Brand]]></title>
            <description><![CDATA[By Eric Hughes, VP of Accounts For most CMOs, there’s an uncomfortable truth about marketing: Your brand is being defined less by your positioning strategy, audience insights, or the values laser-etched into the lobby wall, and more by your budget…]]></description>
            <link>https://madg.com//blog/what-your-2027-budget-says-about-your-brand/</link>
            <guid isPermaLink="true">https://madg.com//blog/what-your-2027-budget-says-about-your-brand/</guid>
            <pubDate>Tue, 08 Sep 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Accounts</category>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14214]]></guid>
        </item>
        <item>
            <title><![CDATA[What Production Crews Are Looking for on a Location Scout]]></title>
            <description><![CDATA[A “location scout” is one of those production terms that you’ve probably heard, even if you’ve never been a part of a production, but may not know what it means or all that goes into it…]]></description>
            <link>https://madg.com//blog/what-production-crews-are-looking-for-on-a-location-scout/</link>
            <guid isPermaLink="true">https://madg.com//blog/what-production-crews-are-looking-for-on-a-location-scout/</guid>
            <pubDate>Thu, 03 Sep 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Production</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14228]]></guid>
        </item>
        <item>
            <title><![CDATA[The Difference Between Storyboards &#038; Keyframes in Animation]]></title>
            <description><![CDATA[We love animation…]]></description>
            <link>https://madg.com//blog/the-difference-between-storyboards-keyframes-in-animation/</link>
            <guid isPermaLink="true">https://madg.com//blog/the-difference-between-storyboards-keyframes-in-animation/</guid>
            <pubDate>Wed, 26 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Video</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14138]]></guid>
        </item>
        <item>
            <title><![CDATA[Subtlety in Advertising]]></title>
            <description><![CDATA[The 2026 FIFA World Cup is creating an unusual branding challenge for some of the most recognizable stadiums in the United States…]]></description>
            <link>https://madg.com//blog/subtlety-in-advertising/</link>
            <guid isPermaLink="true">https://madg.com//blog/subtlety-in-advertising/</guid>
            <pubDate>Tue, 25 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Creative</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14133]]></guid>
        </item>
        <item>
            <title><![CDATA[Vibe Coding Your Website: Not D-I-Why, but D-I-When]]></title>
            <description><![CDATA[By Kiefer Slaton, Web Development Director Web and software developers aren’t magicians…]]></description>
            <link>https://madg.com//blog/vibe-coding-your-website-not-d-i-why-but-d-i-when/</link>
            <guid isPermaLink="true">https://madg.com//blog/vibe-coding-your-website-not-d-i-why-but-d-i-when/</guid>
            <pubDate>Wed, 12 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Web</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14118]]></guid>
        </item>
        <item>
            <title><![CDATA[How Much Should You Really Value These Advertising Metrics?]]></title>
            <description><![CDATA[If you have ever purchased digital advertising, you have probably been promised a gaudy number of impressions…]]></description>
            <link>https://madg.com//blog/how-much-should-you-really-value-these-advertising-metrics/</link>
            <guid isPermaLink="true">https://madg.com//blog/how-much-should-you-really-value-these-advertising-metrics/</guid>
            <pubDate>Thu, 06 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Digital</category>
            <category>Insights</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14127]]></guid>
        </item>
        <item>
            <title><![CDATA[From Taglines to Definitive Declarations]]></title>
            <description><![CDATA[Why Ambiguity Is the Enemy of Generative Engine Optimization (GEO) During our long and storied history as an agency, we&#8217;ve had a tendency to agonize over taglines…]]></description>
            <link>https://madg.com//blog/from-taglines-to-definitive-declarations/</link>
            <guid isPermaLink="true">https://madg.com//blog/from-taglines-to-definitive-declarations/</guid>
            <pubDate>Tue, 04 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13963]]></guid>
        </item>
        <item>
            <title><![CDATA[When to Choose an Animated Ad Campaign]]></title>
            <description><![CDATA[Mad Genius is into experimentation…]]></description>
            <link>https://madg.com//blog/when-to-choose-an-animated-ad-campaign/</link>
            <guid isPermaLink="true">https://madg.com//blog/when-to-choose-an-animated-ad-campaign/</guid>
            <pubDate>Wed, 29 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Video</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14052]]></guid>
        </item>
        <item>
            <title><![CDATA[The Importance of Brand Archetypes &#038; Finding Your Lane]]></title>
            <description><![CDATA[It can be difficult to stand out…]]></description>
            <link>https://madg.com//blog/the-importance-of-brand-archetypes-finding-your-lane/</link>
            <guid isPermaLink="true">https://madg.com//blog/the-importance-of-brand-archetypes-finding-your-lane/</guid>
            <pubDate>Mon, 20 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Insights</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14056]]></guid>
        </item>
        <item>
            <title><![CDATA[Generative Search Strategy: Stop Burying the Lede]]></title>
            <description><![CDATA[Fan-Out Queries and the Modular Content Revolution Remember “The Sixth Sense?” Remember how cool it was at the end of the film when the twist was revealed that the kid was dead the whole time and Bruce Willis’s wife was actually an alien afraid of water? It was worth all that boring stuff about the &#8230; Generative Search Strategy: Stop Burying the Lede…]]></description>
            <link>https://madg.com//blog/generative-search-strategy-stop-burying-the-lede/</link>
            <guid isPermaLink="true">https://madg.com//blog/generative-search-strategy-stop-burying-the-lede/</guid>
            <pubDate>Mon, 13 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>SEO</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13959]]></guid>
        </item>
    </channel>
</rss>