<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/">
    <channel>
        <title><![CDATA[Blog - Mad Genius Agency]]></title>
        <description><![CDATA[Branding, Design, Web, and Video in MS]]></description>
        <link>https://madg.com/</link>
        <generator>RSS for Node</generator>
        <lastBuildDate>Mon, 13 Jul 2026 08:01:59 GMT</lastBuildDate>
        <atom:link href="https://madg.com//blog/feed/" rel="self" type="application/rss+xml"/>
        <pubDate>Mon, 13 Jul 2026 08:01:59 GMT</pubDate>
        <language><![CDATA[en-US]]></language>
        <sy:updatePeriod>hourly</sy:updatePeriod>
        <sy:updateFrequency>1</sy:updateFrequency>
        <generator>https://wordpress.org/?v=6.7.2</generator>
        <item>
            <title><![CDATA[Generative Search Strategy: Stop Burying the Lede]]></title>
            <description><![CDATA[Fan-Out Queries and the Modular Content Revolution Remember “The Sixth Sense?” Remember how cool it was at the end of the film when the twist was revealed that the kid was dead the whole time and Bruce Willis’s wife was actually an alien afraid of water? It was worth all that boring stuff about the &#8230; Generative Search Strategy: Stop Burying the Lede…]]></description>
            <link>https://madg.com//blog/generative-search-strategy-stop-burying-the-lede/</link>
            <guid isPermaLink="true">https://madg.com//blog/generative-search-strategy-stop-burying-the-lede/</guid>
            <pubDate>Mon, 13 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>SEO</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13959]]></guid>
        </item>
        <item>
            <title><![CDATA[What to Make of Google’s May 2026 Core Update]]></title>
            <description><![CDATA[Google recently held its 2026 I/O conference, where it announced a wide range of new AI tools, search capabilities, and interface changes…]]></description>
            <link>https://madg.com//blog/what-to-make-of-googles-may-2026-core-update/</link>
            <guid isPermaLink="true">https://madg.com//blog/what-to-make-of-googles-may-2026-core-update/</guid>
            <pubDate>Tue, 07 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Web</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14060]]></guid>
        </item>
        <item>
            <title><![CDATA[If You Want Better Proposals, Write Better RFPs]]></title>
            <description><![CDATA[By Rob Bridges, CEO Imagine you&#8217;re building a new office…]]></description>
            <link>https://madg.com//blog/if-you-want-better-proposalswrite-better-rfps/</link>
            <guid isPermaLink="true">https://madg.com//blog/if-you-want-better-proposalswrite-better-rfps/</guid>
            <pubDate>Wed, 01 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Accounts</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14024]]></guid>
        </item>
        <item>
            <title><![CDATA[Is There an Upper Limit to Ad Exposure?]]></title>
            <description><![CDATA[We live in a world that’s inundated with ads…]]></description>
            <link>https://madg.com//blog/is-there-an-upper-limit-to-ad-exposure/</link>
            <guid isPermaLink="true">https://madg.com//blog/is-there-an-upper-limit-to-ad-exposure/</guid>
            <pubDate>Wed, 24 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Insights</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13993]]></guid>
        </item>
        <item>
            <title><![CDATA[What Does a Creative Director Do?]]></title>
            <description><![CDATA[By James Ninness, Creative Director This blog is for my mom, Michele…]]></description>
            <link>https://madg.com//blog/what-does-a-creative-director-do/</link>
            <guid isPermaLink="true">https://madg.com//blog/what-does-a-creative-director-do/</guid>
            <pubDate>Thu, 18 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Creative</category>
            <category>Insights</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14001]]></guid>
        </item>
        <item>
            <title><![CDATA[A Probably-Too-Soon Analysis of ChatGPT Ads]]></title>
            <description><![CDATA[OpenAI introducing ads into ChatGPT feels inevitable in hindsight, even if it was a controversial decision…]]></description>
            <link>https://madg.com//blog/a-probably-too-soon-analysis-of-chatgpt-ads/</link>
            <guid isPermaLink="true">https://madg.com//blog/a-probably-too-soon-analysis-of-chatgpt-ads/</guid>
            <pubDate>Tue, 16 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13987]]></guid>
        </item>
        <item>
            <title><![CDATA[What Makes a Good Brand Awareness Campaign?]]></title>
            <description><![CDATA[Usually when creating an ad campaign, there’s a very specific goal in mind…]]></description>
            <link>https://madg.com//blog/what-makes-a-good-brand-awareness-campaign/</link>
            <guid isPermaLink="true">https://madg.com//blog/what-makes-a-good-brand-awareness-campaign/</guid>
            <pubDate>Thu, 11 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Creative</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13996]]></guid>
        </item>
        <item>
            <title><![CDATA[How to Make the Robots Respect Your Authority]]></title>
            <description><![CDATA[Citable Brand Narratives in the Age of Generative Search If you’ve Googled anything in 2026, you’ve most likely seen an AI overview at the top of the results page…]]></description>
            <link>https://madg.com//blog/how-to-make-the-robots-respect-your-authority/</link>
            <guid isPermaLink="true">https://madg.com//blog/how-to-make-the-robots-respect-your-authority/</guid>
            <pubDate>Tue, 02 Jun 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>SEO</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13955]]></guid>
        </item>
        <item>
            <title><![CDATA[Rage Bait as an Advertising Tactic]]></title>
            <description><![CDATA[“Rage bait” named as Oxford’s Word of the Year for 2025, says a lot about where digital culture has landed…]]></description>
            <link>https://madg.com//blog/rage-bait-as-an-advertising-tactic/</link>
            <guid isPermaLink="true">https://madg.com//blog/rage-bait-as-an-advertising-tactic/</guid>
            <pubDate>Tue, 26 May 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13945]]></guid>
        </item>
        <item>
            <title><![CDATA[How Seasons Should Influence Your Marketing Strategy]]></title>
            <description><![CDATA[Seasons do more than change the weather…]]></description>
            <link>https://madg.com//blog/how-seasons-should-influence-your-marketing-strategy/</link>
            <guid isPermaLink="true">https://madg.com//blog/how-seasons-should-influence-your-marketing-strategy/</guid>
            <pubDate>Thu, 21 May 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13941]]></guid>
        </item>
    </channel>
</rss>