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        <title><![CDATA[Blog - Mad Genius Agency]]></title>
        <description><![CDATA[Branding, Design, Web, and Video in MS]]></description>
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            <title><![CDATA[Not Every Website Hero Needs to Be a Video]]></title>
            <description><![CDATA[Open a modern website and there’s a good chance you’ll be greeted by a full-screen video playing behind a bold headline…]]></description>
            <link>https://madg.com//blog/not-every-website-hero-needs-to-be-a-video/</link>
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            <pubDate>Mon, 28 Sep 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Web</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14233]]></guid>
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            <title><![CDATA[How to Build Typography Standards That Prevent Confusion Later]]></title>
            <description><![CDATA[Brand standards are important…]]></description>
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            <pubDate>Thu, 17 Sep 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Creative</category>
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            <title><![CDATA[What Your 2027 Budget Says About Your Brand]]></title>
            <description><![CDATA[By Eric Hughes, VP of Accounts For most CMOs, there’s an uncomfortable truth about marketing: Your brand is being defined less by your positioning strategy, audience insights, or the values laser-etched into the lobby wall, and more by your budget…]]></description>
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            <pubDate>Tue, 08 Sep 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Accounts</category>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14214]]></guid>
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            <title><![CDATA[What Production Crews Are Looking for on a Location Scout]]></title>
            <description><![CDATA[A “location scout” is one of those production terms that you’ve probably heard, even if you’ve never been a part of a production, but may not know what it means or all that goes into it…]]></description>
            <link>https://madg.com//blog/what-production-crews-are-looking-for-on-a-location-scout/</link>
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            <pubDate>Thu, 03 Sep 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Production</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14228]]></guid>
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            <title><![CDATA[The Difference Between Storyboards &#038; Keyframes in Animation]]></title>
            <description><![CDATA[We love animation…]]></description>
            <link>https://madg.com//blog/the-difference-between-storyboards-keyframes-in-animation/</link>
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            <pubDate>Wed, 26 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Video</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14138]]></guid>
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            <title><![CDATA[Subtlety in Advertising]]></title>
            <description><![CDATA[The 2026 FIFA World Cup is creating an unusual branding challenge for some of the most recognizable stadiums in the United States…]]></description>
            <link>https://madg.com//blog/subtlety-in-advertising/</link>
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            <pubDate>Tue, 25 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Creative</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14133]]></guid>
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            <title><![CDATA[Vibe Coding Your Website: Not D-I-Why, but D-I-When]]></title>
            <description><![CDATA[By Kiefer Slaton, Web Development Director Web and software developers aren’t magicians…]]></description>
            <link>https://madg.com//blog/vibe-coding-your-website-not-d-i-why-but-d-i-when/</link>
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            <pubDate>Wed, 12 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Web</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14118]]></guid>
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            <title><![CDATA[How Much Should You Really Value These Advertising Metrics?]]></title>
            <description><![CDATA[If you have ever purchased digital advertising, you have probably been promised a gaudy number of impressions…]]></description>
            <link>https://madg.com//blog/how-much-should-you-really-value-these-advertising-metrics/</link>
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            <pubDate>Thu, 06 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Digital</category>
            <category>Insights</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14127]]></guid>
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            <title><![CDATA[From Taglines to Definitive Declarations]]></title>
            <description><![CDATA[Why Ambiguity Is the Enemy of Generative Engine Optimization (GEO) During our long and storied history as an agency, we&#8217;ve had a tendency to agonize over taglines…]]></description>
            <link>https://madg.com//blog/from-taglines-to-definitive-declarations/</link>
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            <pubDate>Tue, 04 Aug 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Strategy</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=13963]]></guid>
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            <title><![CDATA[When to Choose an Animated Ad Campaign]]></title>
            <description><![CDATA[Mad Genius is into experimentation…]]></description>
            <link>https://madg.com//blog/when-to-choose-an-animated-ad-campaign/</link>
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            <pubDate>Wed, 29 Jul 2026 08:00:00 GMT</pubDate>
            <dc:creator>web</dc:creator>
            <category>Video</category>
            <guid isPermaLink="false"><![CDATA[https://madg.com//?p=14052]]></guid>
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