Z-Line Designs

Z-Line Designs is the nation’s leading designer and import manufacturer of home office and home entertainment furniture. Based out of San Ramon, CA, they’re also the sponsor of two racing teams, including the 2009 NASCAR Nationwide Championship winning #18 Joe Gibbs Racing car driven by Kyle Busch. Mad Genius worked with Z-Line Designs' internal marketing, racing, sales, and customer support teams to design, develop, and deploy a scalable and search-engine-friendly website, expanding their interactive marketing initiatives. And most importantly, enabling them to reinforce relationships with customers, retailers, and racing fans.