Z-Line Designs – Homepage
Z-Line Designs – Product Catalog
Z-Line Racing – NASCAR Team Page
Based in San Ramon, Calif., Z-Line Designs is one of the nation’s leading designers and import manufacturers of home office, home entertainment furniture, and office seating. Z-Line Designs also sponsors the 2009 NASCAR Nationwide Championship winning #18 Joe Gibbs Racing car driven by Kyle Busch. More recently, Denny Hamlin took the wheel for Z-Line Designs.
Mad Genius worked hand and hand with Z-Line Designs’ internal marketing, racing, sales, and customer support teams to design, develop, and deploy a scalable and search-engine friendly website from which they may expand their interactive marketing initiatives. Driven by a user-friendly, site-wide content management system (CMS), Z-Line Designs’ non-technical personnel now have the ability to expand the Z-Line Designs brand to the online realm – reinforcing relationships with customers, NASCAR racing fans, and retailers.
Project Components:
- Digital Strategy
- Information Architecture
- Content Strategy
- Web Design
- Web Development
- HTML / CSS
- PHP ZEND Framework – Custom CMS & Dealer Extranet