The Shed BBQ & Blues Joint

The Shed BBQ & Blues Joint isn’t just a restaurant, it's an experience. The patrons don’t come just for the food. They come for the live blues, the family-friendly atmosphere, and the "junkadelic" decor of The Shed. But once The Shed started getting national exposure on the Food Network and Live! with Regis and Kelly, they started getting franchise offers as well. The Shed came to Mad Genius with a need to maintain message consistency within a swiftly growing brand, with the first order of business being TV spots. And after combining a variety of animation, original, customizable music beds, and one of the most entertaining studio shoots we’ve ever hosted, we managed to assemble all of the crazy-quilt attributes that make this client unique into a genuine thirty second Shed experience.