All Work and No Play
The world of sports drinks is a crowded market, but Sqwincher was able to slip past the competition by positioning their product as the hydration solution for heavy industry. While this allowed them to carve their own market niche, it also meant that their marketing materials were never designed to appeal to the casual consumer. So when Sqwincher decided to tackle the recreational sports drink market, they needed to revamp their packaging, and to brand the next evolution of their product – Sqwincher Sqweeze Freezer Pops.
Cooler in Every Sense of the Word
In order to make Sqwincher bottled drinks stand out on the shelf, Mad Genius continued their trend of targeting very specific demographics. While competing drinks placed an emphasis on dreams of professional athleticism, Sqwincher sports drink labels and flavors are devoted to the true weekend warrior, knowing they can build up just as much of a thirst. And with a TV campaign focused on youth athletes, Sqwincher Sqweeze Freezer Pops are on their way to becoming the little league thirst quencher of choice.
Thanks to a focused marketing push, Sqwincher products can now be found in Wal-Mart stores and Academy Sports stores across the nation. Overall, Sqwincher has shown an 18% jump in sales. And, Sqwincher is still thirsty for more.