Juvenile Diabetes Research Foundation

The Juvenile Diabetes Research Foundation International is the leader in Type 1 diabetes research worldwide, and is the world's largest charitable funder and advocate of Type 1 diabetes research. The Jackson, MS Chapter needed a video to serve as the focal point of their annual fundraising gala. Mad Genius responded by creating "Expressions of Hope – Living with Diabetes." We interviewed local children, age 6 to 16 living with Type 1 diabetes, and allowed them to share the financial, social and health ramifications of living with the disease.

Juvenile Diabetes Research Foundation
International Mississippi
"Hope for a Cure"
Strategy | Concept | Shoot | Special Effects
Edit | Graphics | Motion Graphics
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