Bruce Foods - Yamright.com — http://yamright.com

Bruce Foods is a popular purveyor of delicious cuisine under various brand names including Louisiana Hot Sauce, Cajun Injector, and Casa Fiesta. Another Bruce Foods brand, and one of their most successful, is Bruce's Yams - known for decades as a staple of holiday meals. Yamright.com was created to provide Bruce’s Yams with a platform to publish product information, augment existing online sales, and help nurture the community of existing Bruce’s Yam fans. The website includes a variety of content areas (blog, Yam-A-Pedia, recipes) and multiple places where website visitors may submit their own content for inclusion into the site.

Project Components:

• Interactive Strategy
• Information Architecture
• Content Strategy
• Web Design
• WordPress Theme Development
• WordPress Application Development
• HTML / CSS / jQuery
• Social Media Integration

Z-Line Designs — http://z-linedesigns.com

Based in San Ramon, Calif., Z-Line Designs is one of the nation's leading designers and import manufacturer of home office, home entertainment furniture, and office seating. Z-Line Designs also sponsors two racing teams: the 2009 NASCAR Nationwide Championship winning #18 Joe Gibbs Racing car driven by Kyle Busch, and the Indy Racing League (IRL) #22 Dreyer & Reinbold Racing car driven by Justin Wilson. Mad Genius worked hand and hand with Z-Line Designs' internal marketing, racing, sales, and customer support teams to design, develop, and deploy a scalable and search-engine friendly website from which they may expand their interactive marketing initiatives. Driven by a user-friendly, site-wide content management system (CMS), Z-Line Designs' non-technical personnel now have the ability to expand the Z-Line Designs brand to the online realm - reinforcing relationships with customers, NASCAR & IRL racing fans, and retailers.

Project Components:

• Interactive Strategy
• Information Architecture
• Content Strategy
• Web Design
• Application Deveopment & Integration
• E-Newsletter & E-Newsletter Management
• HTML / CSS / jQuery
• PHP - Sitewide CMS & Extranet

The Beagle Bagel Cafe — http://beaglebagelcafe.net

The Beagle Bagel Cafe serves up seriously delicious bagels, sandwiches, sweets and coffees to the highly bagel-deprived Jackson, MS metro area. To coincide with their recent franchise expansion, Mad Genius helped design, develop, and deploy a scalable website foundation from which the restaurant may build upon as their needs require. The website features their dining menu, their catering menu, as well as an interactive Our Story page that tells the tale of the lovable beagle, Horace P. Belvedere, and his odyssey from the Mississippi Delta to the big city where he learned the fine art of bagel making. Beaglebagelcafe.net earned a Silver Addy at the 2010 Addy awards.

Project Components:

• Information Architecture
• Web Design
• Illustration
• HTML / CSS / jQuery
• PHP

MMI Hotel Group — http://mmihospitality.com | Testimonial

This Gold Addy award winning website serves as the main communications and marketing platform for MMI Hotel Group, a Jackson, MS area hospitality development and management company.

Project Components:

• Strategy
• Information Architecture
• Web Design
• Content
• HTML / CSS
• PHP

• View client testimonial video
• View all work from MMI Hotel Group

Farm Bureau Insurance Racing

Mad Genius helped Farm Bureau Insurance create one of NASCAR's deepest and richest online experiences in support of their sponsorship for a Joe Gibbs Racing car for six races during the 2009 season. Mad Genius earned the first ever Best of Show - Interactive award for the Farm Bureau Insurance Racing website.

Project Components:

• Interactive Strategy
• Information Architecture
• Content Strategy
• Content Development
• Web Design
• Video / Webisode Creation
• Application Integration
• E-Newsletter & E-Newsletter Management
• Social Media presence
• Ongoing Maintenance
• HTML / CSS / jQuery
• Wordpress
• PHP

• View all work from Farm Bureau Insurance

Southern Farm Bureau Life Insurance — http://sfbli.com

Mad Genius helped Southern Farm Bureau Life Insurance design, develop, and deploy an updated corporate website. One of the features of the site is its enhanced information architecture that provides for both drill-down and persona-based policy navigation. Mad Genius worked hand in hand with SFBLI's internal development team from project inception to make our code to comply with corporate standards.

Project Components:

• Information Architecture
• Web Design
• HTML / CSS / jQuery
• .NET

• View all work from Farm Bureau Insurance

Mississippi College — http://business.mc.edu

The Mississippi College School of Business launched this website in conjunction with a television commercial in an effort to help support existing students and alumni, as well as act as a powerful marketing tool in attracting new students to the school. Mad Genius worked with the Mississippi College School of Business to design, develop and deploy a website that could be easily maintained by the college's internal web team, as well as seamlessly integrate with several pre-existing MC applications.

Project Components:

• Strategy
• Information Architecture
• Web Design
• Content
• HTML / CSS
• Flash
• PHP

• View all work from Mississippi College