Maximum Awareness, Miniscule Budget
While deep frying a turkey for the holidays is commonplace in the South, injecting marinade deep into the meat is palate-pleasing territory as yet unexplored by many. To build awareness for its injectable marinades, Cajun Injector asked Mad Genius to bring big thoughts with small price tags to the table.
Norman Rockwell Meets Pyrotechnics
The popularity of deep-fried turkey is fueled by, well… let’s call them “non-traditionalists.” They favor the steely shine of a giant pot of flammable peanut oil over the cozy warmth of a roasting pan. So tempting them to toss out their turkey basters for syringes of marinades with high-volume flavors isn’t much of a stretch. In fact, why not take the entire table of traditional holiday fare and blow it sky high? Mix in three exploded turkeys, a fog machine and a voiceover by a former garage band lead singer and you have “Bring The Awesome.”
We Always Wanted To Be Roadies
Our CFO ran the smoke machine, our Traffic Manager operated the flag drop and our Account Executive ran the spotlights as Cajun Injector took center stage. Just a few ingenious ways to keep production costs down. Cajun Injector had a spot that got people talking and marinades moving. And we had turkey bits on our studio walls for weeks.