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	<title>Mad Genius &#187; joe-gibbs-racing</title>
	<atom:link href="http://madg.com/news/tag/joe-gibbs-racing/feed/" rel="self" type="application/rss+xml" />
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	<description>Creative Fusion</description>
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		<title>Mad Genius Named National Addy® Award Finalist</title>
		<link>http://madg.com/news/2010/04/mad-genius-named-national-addy%c2%ae-award-finalist/</link>
		<comments>http://madg.com/news/2010/04/mad-genius-named-national-addy%c2%ae-award-finalist/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 20:16:16 +0000</pubDate>
		<dc:creator>Rob Rubinoff</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[farm-bureau-insurance]]></category>
		<category><![CDATA[joe-gibbs]]></category>
		<category><![CDATA[joe-gibbs-racing]]></category>
		<category><![CDATA[new-to-the-crew]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web-design]]></category>
		<category><![CDATA[web-development]]></category>
		<category><![CDATA[webisode]]></category>

		<guid isPermaLink="false">http://www.madg.com/news/?p=194</guid>
		<description><![CDATA[Ridgeland, Mississippi creative agency Mad Genius wins four District ADDY® Awards, goes on to compete in National ADDY® Competition.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-191" title="addy" src="http://www.madg.com/news/wp-content/uploads/2010/04/addy.jpg" alt="addy" width="88" height="110" />Mad Genius, a full-service creative and advertising agency headquartered in Ridgeland, Mississippi,  has been awarded four District ADDY® Awards in the categories of TV production and interactive/web development. Each of the winning projects — a website designed to support the efforts of Farm Bureau Insurance Racing, and a series of Webisodes (online video shorts) filmed on location at <a title="Joe Gibbs Racing website" href="http://joegibbsracing.com" target="_blank">Joe Gibbs Racing</a> called <a title="New To The Crew on YouTube.com" href="http://www.youtube.com/watch?v=AXivn2_uKTs" target="_blank">New to the Crew</a> — were created for <a title="Southern Farm Bureau Life Insurance Company website" href="http://www.sfbli.com" target="_blank">Southern Farm Bureau Life Insurance Company</a>, which operates across the Southeast region, and is headquartered in Jackson, Mississippi.</p>
<p>The ADDY® Awards is the largest creative competition in the country, with nearly 55,000 entries competing in 200 cities coast to coast. Mad Genius will compete against 1,500 other national finalists for the National ADDY® awards.</p>
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		<title>Mad Genius Receives Three Telly Awards</title>
		<link>http://madg.com/news/2010/04/mad-genius-receives-three-telly-awards/</link>
		<comments>http://madg.com/news/2010/04/mad-genius-receives-three-telly-awards/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 13:55:43 +0000</pubDate>
		<dc:creator>Rob Rubinoff</dc:creator>
				<category><![CDATA[Mad Genius News]]></category>
		<category><![CDATA[farm-bureau-insurance]]></category>
		<category><![CDATA[joe-gibbs]]></category>
		<category><![CDATA[joe-gibbs-racing]]></category>
		<category><![CDATA[mad-genius]]></category>
		<category><![CDATA[telly-award]]></category>

		<guid isPermaLink="false">http://www.madg.com/news/?p=184</guid>
		<description><![CDATA[We've recently been awarded three Silver Telly Awards which honor excellence in local, regional, and cable TV commercials!]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-187" title="telly-award_silver2" src="http://www.madg.com/news/wp-content/uploads/2010/04/telly-award_silver2.jpg" alt="telly-award_silver2" width="75" height="140" />Mad Genius was awarded three Telly Awards for a collection of thirty-second TV commercials produced for Farm Bureau Insurance. Two of the commercials won a Silver Telly Award, the highest award given, including one spot featuring Joe Gibbs, former head coach of the Super Bowl champion Washington Redskins, and owner of Joe Gibbs Racing, a NASCAR racing team. A third TV spot was awarded a Bronze Telly Award.</p>
<p>The Telly Awards honor excellence in local, regional and cable TV commercials, and is one of the most sought-after awards in the arena of advertising and video production. Founded in 1978, the Telly Awards exist to strengthen the visual arts community by inspiring, promoting, and supporting the community. The 30th Annual Telly Awards, in 2009, received over 13,000 entries, from all 50 states and 5 continents.</p>
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		<title>Mad Genius Presents: Top Nine of &#8216;09</title>
		<link>http://madg.com/news/2009/12/mad-genius-presents-top-nine-of-09/</link>
		<comments>http://madg.com/news/2009/12/mad-genius-presents-top-nine-of-09/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 14:00:29 +0000</pubDate>
		<dc:creator>Rob Rubinoff</dc:creator>
				<category><![CDATA[Mad Genius News]]></category>
		<category><![CDATA[beth-kander]]></category>
		<category><![CDATA[between-the-lions]]></category>
		<category><![CDATA[chip-sarver]]></category>
		<category><![CDATA[eyevox]]></category>
		<category><![CDATA[farm-bureau-insurance]]></category>
		<category><![CDATA[heathers-tree]]></category>
		<category><![CDATA[imagination-education]]></category>
		<category><![CDATA[jackson-free-press]]></category>
		<category><![CDATA[joe-gibbs-racing]]></category>
		<category><![CDATA[mad-genius]]></category>
		<category><![CDATA[mmi-hotel-group]]></category>
		<category><![CDATA[opie-cooper]]></category>
		<category><![CDATA[rick-moore]]></category>
		<category><![CDATA[ridgeland-chamber]]></category>
		<category><![CDATA[small-business-administration]]></category>
		<category><![CDATA[the-shed]]></category>
		<category><![CDATA[yeah-write-whatever]]></category>
		<category><![CDATA[z-line]]></category>
		<category><![CDATA[z-line-designs]]></category>

		<guid isPermaLink="false">http://www.madg.com/news/?p=98</guid>
		<description><![CDATA[A look back at the most important events at Mad Genius for 2009.]]></description>
			<content:encoded><![CDATA[<p>As we prepare to fill our champagne glasses and ring in the New Year, we thought a look back at the old one was in order … and what a year it was! For many reasons, 2009 ultimately emerged as a strong contender for Most Transformative Year Ever. So we thought a list was in order: The Top Nine of ’09. These are the moments, the honors, the work, and the growth that defined this past year. Enjoy the ride.</p>
<h3><strong>9 </strong>- <strong>GETTING REAL WITH FARM BUREAU</strong></h3>
<p>We started the year off right: in January 2009, Mad Genius officially became the agency of record for ten Southern Farm Bureau Insurance states. It’s hard to believe it’s only been a year; in that time, the Genius has developed an Toolkit utilized by Farm Bureau agents throughout the region, created an eye-catching series of webisodes called “<a title="Watch New To The Crew Teaser/Trailer" href="http://vimeo.com/7689555" target="_blank">New to the Crew</a>” at <a title="Joe Gibbs Racing" href="http://joegibbsracing.com" target="_blank">Joe Gibbs Racing</a>, produced commercials such as <a title="Phone Tree" href="http://madg.com/portfolio/farm-bureau-insurance.php#work">Phone Tree</a> and <a title="Call Center" href="http://madg.com/portfolio/farm-bureau-insurance.php#work">Call Center</a>, developed campaign and promotional materials… and this is only the beginning.</p>
<h3><strong>8 &#8211; AN EMMY, SOME ADDIES, AND BEST OF JACKSONS&#8230; OH MY!</strong></h3>
<p>In 2009, it seemed like you couldn’t swing a lab coat anywhere in this office without hitting another award. We’re proud of our animator Wade Acuff, whose work on <a title="Between The Lions" href="http://pbskids.org/lions/" target="_blank"><em>Between the Lions</em></a> earned our team another Emmy. <em>Between the Lions</em> is produced in Mississippi, and the Eyevox (now Mad Genius) animation department plays a critical role in bringing the show to life. Mad Genius was also well-represented at the American Advertising Federation of Jackson’s annual awards program, the Addies, bringing home multiple awards, including a Gold Addy in the Interactive category, for our work on the <a title="MMI Hotel Group Website" href="http://mmihospitality.com" target="_blank">MMI Hotel Group website</a>. Oh yeah, and the  <a title="Jackson Free Press" href="http://jacksonfreepress.com" target="_blank">Jackson Free Press</a> also honored our minions with several awards: Beth Kander won <a title="Best Jackson Writer - JFP" href="http://www.jacksonfreepress.com/index.php/site/comments/best_of_jackson_2009_community_012109" target="_blank">Best Jackson Writer</a>, Opie Cooper won <a title="Best Jackson Filmmaker" href="http://www.jacksonfreepress.com/index.php/site/comments/best_of_jackson_2009_community_012109">Best Jackson Filmmaker</a>, and Eyevox was named one of the metro area’s <a title="Top Locally-owned Businesses" href="http://www.jacksonfreepress.com/index.php/site/comments/urban_living_012109/">top locally-owned businesses</a>. Not too shabby, Team Genius.</p>
<h3><strong>7 &#8211; A PRESIDENCY COMPLETED</strong></h3>
<p>2009 marks the completion of Mad Genius Chief Operating Officer Chip Sarver’s term as President of the <a title="Ridgeland Chamber of Commerce" href="http://www.ridgelandchamber.com/" target="_blank">Ridgeland Chamber of Commerce</a>. The Chamber is instrumental in keeping the Ridgeland business community strong, and Chip has been glad to serve… but the Genius knows the truth: Chip’s only completing his run as Chamber President so he can pursue his next title, President of Everything in This Universe and Six Others.</p>
<h3><strong>6 &#8211; COMING TOGETHER TO REMEMBER HEATHER</strong></h3>
<p>Some of the work we’re most proud of here at Mad Genius is when we partner with organizations working to make a difference. <a title="Heather's T.R.E.E." href="http://heatherstree.org">Heather’s T.R.E.E</a>. was founded to honor the memory of Heather Spencer and eradicate domestic violence. Mad Genius designed the poster, VIP pass and press materials for the 2009 Heather’s T.R.E.E. “Soulshine” Memorial Concert, which was an important and touching tribute.</p>
<h3><strong>5 &#8211; DID YOU HEAR “Z” NEWS?</strong></h3>
<p><a title="Z-Line Designs" href="http://z-linedesigns.com">Z-Line Designs</a>, one of the top five manufacturers of ready-to-assemble home office and entertainment furniture in the United States, selected Mad Genius to work on Z-Line brand strategy and interactive development. Z-Line Designs is based in San Ramon, California, and offers a broad range of furniture styles to suit a wide array of lifestyles. Z-Line Designs furniture is available through a number of online furniture retailers and major retail outlets, including Target, Wal-Mart, Office Max, Sears and Staples. Z-Line choosing Mad Genius is a win for Mississippi!</p>
<h3><strong>4 &#8211; IMAGINATION EDUCATION, INC.</strong></h3>
<p>Mad Genius has an arts and education initiative called <a title="Imagination Education" href="http://imaginationeducation.org">Imagination Education, Inc</a>. Though still brand-spankin’ new, Imagination Education took some giant steps this year. We were selected as a teaching artist group featured in the Mississippi Arts Commission Artist Roster, and were also chosen by Parents for Public Schools for inclusion in JumpstART. We’re working with Casey Elementary, we taught at Millsaps College for the second summer in a row, we served as instructors for the Canton Young Filmmakers Institute, and we’re working on launching several other projects, including <a title="Yeah, Write Whatever" href="http://yeahwritewhatever.com" target="_blank"><em>Yeah, Write Whatever</em></a> (a snarky project that tackles literacy through creative writing). We’re feeling the momentum – stay tuned for further ie developments!</p>
<h3><strong>3 &#8211; THE SHED GOES MAD!</strong></h3>
<p>Talk about rocking and rolling &#8211; Mad Genius recently became the agency of record for <a title="The Shed Barbeque and Blues Joint website" href="http://www.theshedbbq.com/ordereze/default.aspx" target="_blank">The Shed Barbeque and Blues Joint</a>, a FamilyFoodDrinkery.™  Headquartered in Ocean Springs, Mississippi, with franchises expanding throughout Alabama, Florida, Louisiana and Texas, The Shed serves a full-scale barbeque menu in their unique, fun-loving restaurant environment. Named one of the Top Forty Fastest Growing Businesses in the State of Mississippi by the <a title="Mississippi Business Journal website" href="http://msbusiness.com/" target="_blank">Mississippi Business Journal</a> in 2008, The Shed is a regular award winner at the <a title="Memphis In May - BBQ website" href="http://www.memphisinmay.org/bbq" target="_blank">Memphis in May International Festival’s</a> World Championship Barbecue Cooking Contest, and has been featured on <em><a title="Live! with Regis and Kelly website" href="http://bventertainment.go.com/tv/buenavista/regisandkelly/index.html" target="_blank">Live! with Regis and Kelly</a></em> and <em>Guy Fieri’s <a title="Diners, Drive-In's and Dives" href="http://www.foodnetwork.com/diners-drive-ins-and-dives/index.html" target="_blank">Diners, Drive-Ins and Dives</a></em> on <a title="The Food Network website" href="http://www.foodnetwork.com/" target="_blank">The Food Network</a>. Now, The Shed’s gone Mad… and the Genius loves getting Saucy with The Shed!</p>
<h3><strong>2 &#8211; RICK MOORE NAMED SMALL BUSINESS PERSON OF THE YEAR</strong></h3>
<p>We were busting our buttons<a href="#_ftn1">*</a> when CEO Rick Moore was named Mississippi’s Small Businessperson of the Year by the <a title="Small Business Administration" href="http://www.sba.gov/" target="_blank">Small Business Administration</a> (SBA). Rick traveled to DC for Small Business Week, convening with other statewide SBA award winners. We think Rick himself put it best: “It’s both humbling and inspiring to represent my home state, and show the rest of the nation that even in this troubled economy, there is positive, innovative work happening right here in Mississippi.” Well said, Rick. We hereby name you Genius of the Year, too. For good measure.</p>
<h3><strong>1 &#8211; THE MERGER: EV f/v + MG a/c = Creative Fusion</strong></h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7820112&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=c9ff23&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=7820112&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=c9ff23&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And of course, the biggest event of 2009: Mad Genius’ merger with Eyevox Film and Video Production. In the summer of 2009, these two innovative companies became one media powerhouse, under the single name <strong>Mad Genius.</strong> Being able to offer start-to-finish creative and promotional services, as well as a signature style of outside-the-box-thinking, makes Mad Genius a regional standout. Since the merger, we’ve made great strides. We were excited to launch our swanky new logo, and also launched our all new website, complete with a virtual <a title="Mad Genius Portfolio" href="http://madg.com/portfolio/index.php">portfolio</a>, <a title="Client Testimonials" href="http://madg.com/testimonials/index.php">client testimonials</a>, an introduction to some of the <a title="Mad Genius People" href="http://madg.com/about/people/index.php">Genius’ minions</a>, and more.</p>
<p>So there you have it. It’s been quite a year. But we’re even more excited for what 2010 has in store. From all of us to all of you … have a Genius New Year!</p>
<hr size="1" /><a href="#_ftnref1">*</a> Do Geniuses have buttons on our clothes, or only on our machines? Hmmm…</p>
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		<title>Kyle Busch Snags &#8220;Z&#8221; Victory!</title>
		<link>http://madg.com/news/2009/12/kyle-busch-snags-z-victory/</link>
		<comments>http://madg.com/news/2009/12/kyle-busch-snags-z-victory/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 15:39:11 +0000</pubDate>
		<dc:creator>bkander</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[joe-gibbs]]></category>
		<category><![CDATA[joe-gibbs-racing]]></category>
		<category><![CDATA[kyle-busch]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[z-line-designs]]></category>

		<guid isPermaLink="false">http://www.madg.com/news/?p=80</guid>
		<description><![CDATA[November 21, 2009 – Kyle Busch, driving the #18 Z-Line Designs Toyota, dominated at the NASCAR Nationwide Series Ford 300 at Homestead-Miami Speedway. This was Kyle Busch’s first NASCAR championship; he ended the season with nine wins, 25 top-five and 30 top-ten finishes in 35 races. He finished the season with 5,682 points – more [...]]]></description>
			<content:encoded><![CDATA[<p>November 21, 2009 – Kyle Busch, driving the #18 Z-Line Designs Toyota, dominated at the NASCAR Nationwide Series Ford 300 at Homestead-Miami Speedway. This was Kyle Busch’s first NASCAR championship; he ended the season with nine wins, 25 top-five and 30 top-ten finishes in 35 races. He finished the season with 5,682 points – more than any driver in series history. Congratulations to Kyle, Joe Gibbs Racing and the Z-Line Designs team!</p>
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		<title>On Track: Gilliland To Race For Farm Bureau Insurance Racing NASCAR</title>
		<link>http://madg.com/news/2009/10/on-track-gilliland-to-race-for-farm-bureau/</link>
		<comments>http://madg.com/news/2009/10/on-track-gilliland-to-race-for-farm-bureau/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:35:51 +0000</pubDate>
		<dc:creator>Rob Rubinoff</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[david-gilliland]]></category>
		<category><![CDATA[denny-hamlin]]></category>
		<category><![CDATA[farm-bureau-insurance]]></category>
		<category><![CDATA[joe-gibbs]]></category>
		<category><![CDATA[joe-gibbs-racing]]></category>
		<category><![CDATA[joey-logano]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[wally-brown]]></category>

		<guid isPermaLink="false">http://www.madg.com/news/?p=10</guid>
		<description><![CDATA[News from the track: starting with October 17 in Charlotte, David Gilliland will drive the No. 02 Farm Bureau Insurance Toyota. Gilliland will represent FBIRacing in three NASCAR Sprint Cup Series races: after Charlotte, he’ll take on the November 8 race at Texas Motor Speedway and the November 22 season finale at Homestead Speedway. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_41" class="wp-caption alignright" style="width: 210px"><img class="size-thumbnail wp-image-41" title="david-gilliland" src="http://www.madg.com/news/wp-content/uploads/2009/10/david-gilliland-200x300.jpg" alt="David Gilliland will drive the #02 Farm Bureau Insurance Toyota" width="200" height="300" /><p class="wp-caption-text">David Gilliland will drive the #02 Farm Bureau Insurance Toyota</p></div>
<p>HUNTERSVILLE, N.C. (September 30, 2009) – Joe Gibbs Racing (JGR) announces today that David Gilliland will drive the No. 02 Farm Bureau Insurance Toyota in three NASCAR Sprint Cup Series races starting in Charlotte on October 17.</p>
<p>JGR also announces that Wally Brown, who currently serves as crew chief over the organization’s research and development and testing department, will serve as crew chief for each of the three races which also includes the Nov. 8 race at Texas Motor Speedway and the season’s finale at Homestead Speedway on Nov. 22.</p>
<p>It was announced earlier this year that Farm Bureau Insurance would sponsor six races in 2009 with Joe Gibbs Racing. Two of those races were already run in the No. 11 Toyota driven by Denny Hamlin in Darlington and at Atlanta earlier this month. In addition to sponsoring JGR’s fourth entry three times, Farm Bureau Insurance will also appear on the No. 20 Toyota driven by Joey Logano on October 25 in Martinsville.</p>
<p>&#8220;Thus far, it’s been an exhilarating partnership between Farm Bureau Insurance and Joe Gibbs Racing. We&#8217;re excited to welcome David Gilliland to our Farm Bureau Insurance family. David and Wally Brown are each talented and established in the sport of NASCAR and I know both will represent our agents and customers flawlessly the remainder of 2009,” said Bubby Trosclair, Vice President of Agency for Farm Bureau Insurance.</p>
<p>Gilliland is in his fourth year driving in the NASCAR Sprint Cup Series having now accumulated over 100 starts in the sports premiere division. He has started 24 races this season driving primarily for TRG Motorsports.</p>
<p>Brown has been with JGR for three years and currently serves as the crew chief for JGR’s R&amp;D/Test team. He served as crew chief last year for the No. 02 Home Depot Toyota in Texas, the site of Joey Logano’s first start in the NASCAR Sprint Cup Series, and has filled in as crew chief for JGR’s Nationwide Series program.</p>
<p>“Farm Bureau Insurance is an outstanding partner with us and we think David (Gilliland) and Wally will represent them well in these three races” said Joe Gibbs Racing President J.D. Gibbs. “Denny did a good job for them earlier this year and we’re confident Joey will give them a good run in Martinsville as well. We want to make sure we provide their agents, members and customers a program they can be proud of.”</p>
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