Z-Line Designs, one of the top five manufacturers of ready-to-assemble home office and entertainment furniture in the United States, has selected Mad Genius of Ridgeland, Mississippi, to work on Z-Line brand strategy and interactive development.

Founded in 1995, Z-Line Designs is based in San Ramon, California, with international offices and manufacturing facilities in China and Taiwan. Z-Line Designs offers a broad range of furniture styles to suit a wide array of lifestyles, including high-technology users, Gen X and Gen Y consumers. Z-Line Designs furniture is available through a number of online furniture retailers and major retail outlets, including Target, Wal-Mart, Office Max, Sears and Staples.

“We’re very excited to work with the team at Z-Line Designs. They are well-known for their pioneering furniture designs, and we look forward to helping them take their company to the next level in the interactive realm,” says Chip Sarver, Chief Operating Officer of Mad Genius.

Mad Genius will produce a new corporate website for Z-Line Designs that will include an additional racing area dedicated to their NASCAR and Indy racing sponsorships.

Jim Sexton, President, CEO and company founder of Z-Line Designs expressed his excitement: “We’re a sponsor of Joe Gibbs racing, and it’s through Joe Gibbs that we were introduced to Mad Genius. We saw what Mad Genius did for Farm Bureau Insurance and Farm Bureau Insurance Racing, and we have since learned about the momentum-building ideas they produce. We’re looking forward to the partnership.”