At the 2011 Jackson Advertising Federation ADDY Awards, the Mad Genius team truly proved that their creative fusion, energy, and collaboration with clients all add up to excellent responses. This year, Mad Genius brought home 15 Gold ADDY awards, 7 Silver ADDY awards, and three Best of Show Awards, including the coveted Overall Best of Show award. Mad Genius also received the humbling honor of the People’s Choice Award, voted on by fellow advertising professionals.
Mad Genius represents a wide range of clients. This year’s awards reflect not only the diversity of Mad Genius’ clients, but also the way that the Mad Genius team works with each client and finds an innovative way to best represent that particular client. This year’s Gold, Silver, and Best awards landed across a unique spectrum of clients.
The “Yam Right” campaign for Bruce Foods earned Gold awards in the categories of National Television Campaign, Music with Lyrics, Mixed Media-National Consumer, and Golds for three individual National TV Spots (“Healthy,” “Holiday,” and “Pancake”). The accompanying “Yam Right” website also earned a Silver ADDY. “Yam Right” also earned the Mad Genius team Best of Show for Broadcast, Best of Show Overall, and the People’s Choice Award.
Another client with multiple awards is The Shed BBQ & Blues Joint. Mad Genius’ work for The Shed earned two Gold awards for Special Effects (for TV commercials “We’re Coming” and “We’re Here”), another Gold for the “Adam’s Rib” print ad, and Silver awards for National Television Campaign, the “Classy” print ad, and Mixed Media Campaign.
Primos Hunting can also claim victories, with two Gold awards in the Packaging category, for the Primos XCam and the Primos XCam Blackout series.
One of Mad Genius’ very first clients was Mississippi College. This year, the innovative “Find Your Plus” campaign earned two Golds acknowledging the historic university’s modern approach: one for Local Television, and one for Mixed Media/Multimedia Campaign.
Mad Genius is particularly proud of the honors in the community service categories this year. The Genius team won ADDY Gold for a National Television spot for Habitat for Humanity of the Mississippi Gulf Coast (“Put Yourself in the Picture”). Mad Genius was also awarded a Gold ADDY for the Public Service Multimedia/Mixed Media Campaign for Heather’s Tree – which also went on to win the Best of Show for Community Service.
Silver awards were also presented to the Mad Genius team recognizing their work for Southern Farm Bureau (National Multimedia Campaign), Members Exchange Credit Union (Local Television), and Mad Genius’ own internal promotion (Genius Genre Generator).
The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types. Hosted by the American Advertising Federation of Jackson, central Mississippi chapter of the American Advertising Federation, the 2011 ADDY Awards were held at The South, a trendy refurbished warehouse-turned-event-space in downtown Jackson.
The local ADDY Awards are the first tier in a national competition: all across the country, local entrants vie for recognition as the very best in their markets; local winners then compete against other winners in one of 14 District competitions; finally, district winners are forwarded to the third tier, the national ADDY Awards competition. It is the only creative awards program administered by the advertising industry, for the advertising industry.
nationwide Louisiana Hot Sauce Facebook page to their portfolio.
