Digital Content Specialist
Mad Genius • madg.com • jobs@madg.com
Welcome to Mad Genius, home of Creative Fusion, where pure brilliance is always appreciated, but not always as valuable as a total lack of fear. In our labs, we combine design, interactive & web, marketing, branding, production, animation, and anything else we can get our hands on to create bold new brands crackling with life.
Job Entry
Location
Ridgeland, MS 39157
Job Description
An award winning, competitive, full-service Southeast advertising agency, is seeking a Digital Content Specialist for a full time position. The Digital Content Specialist is a skilled, trend-aware, and versatile content writer, who thrives in an innovative team environment, enjoys the opportunity to work on a wide range of web and social media projects, and understands the vital importance of being a good brand ambassador.
The ideal candidate will provide timely, relevant, and engaging copy for web projects and social media campaigns, and assist with both web content and social media management. Understanding the bigger picture of social media, digital marketing, and the business objectives of the web are required.
Responsibilities & Duties
- Writing compelling web copy, including social media copy in a real time environment (Facebook, Twitter, etc.) that can stimulate user interaction, discussion and engagement, and ensuring that all activity supports wider online objectives e.g. web site integration, online promotions
- Using smart web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
- Using social activity measurement and monitoring software in order to determine what works; tweak and improve content, communications, and more
- Responding and reacting to changes within social networks - changes in functionality, methods of engagement, and providing creative input on content, ideas on social media viral marketing
- Maintaining close links with other parts of the organization to ensure Creative Fusion is being delivered
- Assisting with interactive content template creation and content management as needed
- Familiarity with SEO / SEM best practices, keyword research, keyword utilization is preferred
- Helping with concepting and copywriting tasks in print, and other media on occasion
Education Requirements
- Bachelors in communications, digital marketing, journalism, marketing, or writing
Work Experience
- Proven track record with writing for the web and utilizing social media tools as a means of supporting brands