Mad Genius Capabilities

Branding

"Developing your image" is only one step toward presenting your crowd-pleasing, death-defying brand. Armed with extensive research and nimble creative skills, we identify the true potential of your organization, and present your brand with a differentiating promise that your product can deliver with a fanfare. "Image” might take the center ring, but without good branding, you don't have a circus to begin with.

Advertising

Effective advertising isn't just visible. It's relevant. Why? Because it's chock-full of insight about your audience. We dig deep into the core desires and key motivators of your audience, and then dazzle them with a finely-tuned message that tells them exactly what they want to hear. Wielding that kind of power is the reason we get up in the morning.

Public Relations & Corporate Communications

What you say and how you say it is a vital tool in gaining exposure for your organization, and one of the first stepping stones for establishing rapport with the public. And yet, "fear of public speaking” is the number one phobia worldwide. Don't fret. Whatever it is you want to convey to the public, our copywriters and public relations specialists can assist you in fearlessly sculpting the right message.

Design

Our team of professional graphic designers is one of best in the region, and they have the extensive portfolio to prove it. They recognize design as a fusion of science and art. Which means they don't just bring a deep, multidisciplinary understanding of branding, identity, and advertising to the table…they do it with style.

Media Planning & Buying

Building ads without a media strategy is like displaying the Mona Lisa at the North Pole. Sure, it's a masterpiece, but no one's going that far out of their way to see it. Our media management team takes advantage of the latest media research tools to make sure that never happens to you. And we excel at budget projections and media placement negotiations. Simply put: Your message, delivered to your audience, for less money. Now that's brilliant.

Interactive & Web

Where is the front door to your business? If you're pointing to that rectangular thing with the hinges on it, then you're living in the past. Websites are the new lobbies. (And new showrooms, mail rooms, checkout lanes, and so on.) Interactive is a rapidly evolving realm that allows you to reach your audience in a completely novel way. Whether it's online branding, social media, search engine marketing, e-commerce, or harnessing the social tide in your favor, Mad Genius has the capabilities and experience to architect, design, build, launch, and maintain whatever you (and your customers) need. Opportunity used to just knock. Now, it blogs, tweets, and writes online reviews, too.

View examples of our Interactive & Web work.

Film & Video

Film and HD video are the quintessential communication tools of our age. When you consider the ever-changing nature of television advertising, the concise format of corporate DVD presentations, and explosion of YouTube, you understand why video storytelling creates such a powerful connection to your audience. Mad Genius has all the studio, trucks, equipment and talent you need to tell your tale. From the most extensive grippery and lighting selection in the region to crew and equipment services, we'll make sure you get your shots. And beautifully so.

Post Production

Post-production is a synthesizing of elements to make something greater than the individual parts. It's not just "trimming the fat" (that, we believe, is work best left to butchers). In our labs non-linear editing, dvd & media authoring, and sound design join to blend and unify footage, audio, animation, and special effects. The result? A story that leaps from the screen. And by screen, we mean any screen. Just take a seat on one of the editing studio couches, prop up your feet, plug in your laptop and watch the Mad Genius go to work.

Animation & Special Effects

Animation isn't just reserved for sugared-up kids on Saturday mornings. It covers a huge range of motion graphics and special effects in TV commercials, movies, and videos. It's a unique discipline that can increase the production value of a project and greatly augment the viewing experience. And yes, you guessed it, our Mad Genius animators have pretty mad skills, having worked on everything from commercials and PBS children's shows to feature-length movies like Lord of the Rings. Whether you need a "logo bump" for a TV commercial, sophisticated motion graphics for a corporate training video, or alien motherships obliterating national landmarks, Mad Genius is ready to discuss your project.