Brand Strategy
Some Brands are starting from scratch, some are starting over. Some come to the table with extensive research. Some operate on pure gut. Either way, Mad Genius gives your brand the momentum through a simple yet thorough process called “Brand Fusion.” It’s a one day or half-day interactive workshop that inventories all the challenges and assets that determine your brand’s success or failure, unifies and inspires your stakeholders, and uncovers your biggest momentum-building opportunity. Contact us to find out more.
Creative Strategy
For brands that are well-defined and successfully positioned but require a new strategic direction, we collaborate with you to create a simple yet thorough Strategy Brief. If the Strategy is already well-defined but the message is not, we jump ahead to collaborate on a Creative Brief. Either way, the entire team has a document to share, revise and finalize before concepting or execution begin. Both briefs articulate a clear direction to enlighten and inspire on-target creative exploration.
Media Planning
Once we’ve determined exactly who your target audience is, we use the latest media research tools to make sure nothing stands in the way between them and your message. We know what they’re reading. We know what they’re watching. We know what they’re listening to, and we know when they’re doing it. Santa Claus has nothing on our media management team, who also excel at budget projections and media placement negotiations. Let’s see Santa do that.
Writing
Good writing gets to the heart of your message and finds the voice that resonates with your audience. Websites, print ads, collateral pieces, corporate videos, television and radio scripts – no matter the delivery system, good writing should fulfill some deep-seated need. Great writing should be able to create that need first, and then fulfill it. And brilliant writing should do it with a smattering of wit and style. Option three is our specialty.
Design
Strong design does something that science fiction writers have dreamed of for ages – it manipulates time. Strong design turns the three seconds it takes for a motorist to even notice a billboard into enough time to understand it. It can make viewers relive the 30 seconds of your commercial over and over again. It can take the entire history of your organization, and tell that story in a two-inch logo that works equally well in color and black & white. It can rewrite the past, and shape your future. Just don’t try bringing dinosaurs back. It never ends well.
Brand Identity
Your brand should inspire trust, loyalty, and just a teensy bit of superiority. Overall, your brand identity doesn’t sell your product; it sells you. Logo design is a good place to start, but it doesn’t have to end there. Our design team can help you find a way to visually tell your story in a way that’s clear, versatile, and memorable.
Signage
Good ads draw customers into your business because they promise to deliver an experience. One easy way to keep that experience consistent is to continue your brand throughout your business with the right signage. Posters, banners, table-toppers – wherever you have space, you have opportunity. Our designers can help you make the most of it.
Packaging
Dull packaging is the natural camouflage of the consumer world – it makes a product blend seamlessly into the chaos of a retail shelf. All it takes is a little savvy market research and the brilliant artistic skill of our design team to create custom packaging that pushes your brand front and center.
Collateral
You can’t stick a billboard in a mailbox, you can’t hand out a TV spot to everyone in the investor meeting, and you can’t sell free websites in your company gift shop. Don’t panic; Mad Genius can design killer collateral material for any occasion. From direct mail to PowerPoint presentations, annual reports to snazzy t-shirts, we make sure that you never go anywhere empty-handed.
Digital
Some call it Interactive. Others call it New Media. We call it Digital because it’s comprised of zero’s and one’s (and something isn’t new if it’s been around for a couple decades). Just like Bruce Lee had strong Kung-Fu, Mad Genius has strong Digital. So if you’re interested in anything web, social media, mobile, or just feel like geeking out, we’d love to talk.
Digital Strategy
We’re finding that an organization’s digital strategy is increasingly becoming inextricably linked with its overall business strategy. That is, few businesses and organizations remain that are unaffected by what goes on online. Helping clients incorporate the web, social media, mobile, and digital content to aid in sales, lead generation, brand awareness, and general communications is a core differentiator for us at Mad Genius. We excel at defining business objectives and creating digital success stories.
Responsive (Mobile) Web Design & Development
Websites remain one of the most important tools an organization has at its disposal. To our knowledge, no other entity has the power to deliver your message 24/7/365 like the web. Good thing for you, Mad Genius is awesome at creating scalable, mobile-friendly websites with a focus on branding and usability. We know your nephew has a blog and built a site for his RC Helicopter club. This time you should seriously think about hiring a genius. Or better yet, a team of Mad Geniuses with digital prowess. Just because you can cut your own hair doesn’t mean you should.
Application Development & Integration
We are able to develop applications in a variety of environments and have experience creating intranets, extranets, document management systems, and dynamic PDF generation systems, just to name a few. We also have trusted relationships with both U.S. based and overseas development teams for complex applications or integrations with legacy systems.
Online Marketing
If you build it, they will come. Kevin Costner tried to make this a universal truth – but in the online world, it’s not always fact. Online marketing through paid search, display ads, retargeting campaigns, and content marketing efforts directed to laser focused, goal driven landing pages has shown great success in delivering targeted traffic to our clients’ websites. If you crave top of the page results and qualified leads, talk to us because we know we can help.
Social Media Management & Training
Social media is more than just a popularity contest of likes, up-votes and followers. Social media comprises publishing, strategy, promotions, and audience engagement. Inseparable from business in the 21st-century, social media is one of the key ways for fostering community around your brand, and increasing awareness about your company’s mission, message, products, and services. From training you in how best to maximize social media publishing yourself, to taking the reins of your social media presence and managing it for you, we offer a headache-free partnership that gets results.
SEO / SEM Strategy & Implementation
One of the most important visitors to your site is heartless, has no emotions, and doesn’t care what your site looks like. Yet this visitor, and others like it, often account for a ⅓ or more of a successful website’s traffic.
How search engines perceive your site, your business listing pages, and where they place you compared to your competition has a tremendous effect on your customer acquisition metrics. We’re great at helping clients get the right traffic to the right pages through organic and paid search, display advertising, and re-targeting campaigns on desktop and mobile.
Analytics & Reporting
The digital realm is unique for many reasons one of which is the amount of quantifiable data available to help ascertain success and failure. Understanding this data and making sense of the trends one may encounter takes experience however. It just so happens that we’ve got a few geniuses that LOVE DATA and would like nothing more than to help show you how tweaking a few things here or there can turn into real big results for your brand.
Video
Ever since it (allegedly) killed the radio star in late 1979, video has been king. Whether it’s live-action, animation, or a mix of the two, nothing delivers your message with greater focus than expertly-produced video. And it just so happens that we have a few experts on hand who can shepherd your project through pre-production, post-production, and every phase in between.
Shooting
We’re going to take a moment to brag here, if you don’t mind. When it comes to video production, preparation makes the difference between coming in on-time and under-budget and…well, not. Thankfully, we were literally born ready. From day one, we’ve been the proud owners of Mississippi’s only privately-owned, fully-equipped 4,000 sq ft soundstage. And for location shoots, we’ve also got the only 10-ton grip truck in the state. We don’t brag about it to make us look good. We brag about it because we want to make you look good.
Post-Production
“Don’t worry. We can fix it in post.” are eight words that can ruin a video editor’s day. That’s why we’ve got our post-production department in-house and on-board from the beginning of every project. Non-linear editing, DVD media authoring, and sound design blend seamlessly with animation and special effects, and we can keep it all going according to plan from the comfort of the couch in either of our editing studios. Also, we totally have the capabilities to fix things in post.
Animation & Special Effects
Animation isn’t just useful for creating the illusion of alien motherships obliterating national landmarks. It’s an incredibly versatile storytelling device that can bring energy to dry material, clarity to complicated material, and yes, occasionally an alien mothership to the Eiffel Tower. From simple motion graphics to full-on composite 3-D modeling, our animators can bring your project to life.
Web Video
Believe it or not, we’ve gotten to a point where this gets its own category now. Between corporate websites, blogs, and social media pages, the demand for fresh, new content is at an all time high. Instead of just linking out to YouTube and giving all that internet traffic to someone else, we can help you create nimble, engaging content that keeps all eyes on you.